Retail
October 16, 2017
Stephanie Phair is chief strategy officer of Farfetch
By Staff reports
Stephanie Phair
Chief strategy officer, Farfetch, London
"Global influencers, user-generated content and service standards set by other companies such as Amazon set the tone for what a consumer expects in fashion"
{"ct":"tBrRTUu78zr+D7Xahzd55eCpaERMgAjCok53dGRmAgi7Y+6S+3alu9GciEsytp8Z7j8NfS8qkdjsBahGYcqOiYGR0f3RkykFg5y4An42674mzcxBMcbSV8m3j+FTAMfDATHOvNuWunjBb57JonMOICOmodANUuSXbhxwDwHiDF3hhZNn5cY8rgdVENq1kQtWyE1NicaiOQDJVUhwBRUssSoRvTz2AIBFkQUGSKmZuzIsU7rikQxdEM\/DU381hswgovVeK6o3Ot7apkrdyTOeUBm6f2TfynGE4PcW5EzALxMYJpCOY9sxKurfE1+l7SHJ4O+Y0zn+qkElIw1\/ZE8QoR1HyvXKYLlk6qIBQmGDXi\/687KfL8jzwFFU8wbn9ksPPPf0xoEq1U\/127DpDzAu1uMkr+0T57HUcw3B8TDgQnyaPZuQ2cPeMT83C1XX0wq\/QoOx5\/36e8FNXWCtBcZmPwxxe\/1fidBG\/JFG4nKkhdC0RrWBDwd61GbdXiMgfjySXuVUNXAXRf8rRgVxzcFfLUP30dxWfzAQe+e3VGS7\/xQ71aZUkX77hcSffbiTdLpXUt7JYJdnKa5FOQkw8lJhbWKZdBhNQlRe+jB4bHmu3rrpPybj19b26O8\/eIiSvGur0wi8u2zfgbEOD2tgrXpg393x8x4iPDaN2ekREcNC\/kC2rnkXm68JnQ3hpJoRqJsIzBrRBbRVt+a8KP4ABf18BM4QJNCPUqIOx1WVV6AMZY4b1XGSVGSjvyW0VcF3RrbtNUGHzreGHS2RK7UoVMk7Yxm7NN7d9xYcLgbPStryLs4IL6JK1a+lMx7ApCB66Ow6ZpJXC0cl8S22mjrhZqAuG5M6QcGijZBuTAFWtG1NGm0hlvSxlTnfKQ40PLEu1t+O0rUQI1Cgr4YxgvmsNF1sCdr1gqVT87jHg1PBpJw08O6fELbfLmrj6K\/sJe846YgWItbwxelxVYIVqN\/+PSRPMtUqprUAEriy96z3Zj3iJZc0zd1rx1WHjuYjQvhokerVMKGGprzjBFRDktcWsE9roCqM+t4tE\/zB01Jy7JrOF1CdFFNGW9c1shdbvrKwXacXNHtb9leHN1bd3ZVc1gPUlq+lWVXX7etVWcWwmJ6BI+sbAv6H4\/MFqAJ28UUTkM98fxyKktYq337t78R9CmfoiHdGKI0UPV7Ab5yv4jImVUUXimtGuRA7kGWDBMoSXzFSZLZYe7zl4DThSRMyCSPyRQ\/RMfmLzUHQFQzPQ09aZHpacRkSJ5M8Z3rF6QeRVvHfbrwpIge7rFEZSHDJtixvjV9Ed7N1P9agx4\/4HTM+muu7Z9jJOQ4naaAqHLPa\/sXbqepENIZ2lmMY8lY7jI8eZuGyOOszmd08WreBcDnRVZu5UdQYaI+ZIKsnG+57l30NgZEMVCVmFTlboxcQHiF+EQqsUWFId3k2nesJ8VhEIASlfpJ2+bcBpGn2VxvImX68It2WsZ4M9QH4bZgIz63F6XYf4HdFB\/9qp1mjrSYLRoyRjeaZDCKRZ6iDGFZStTUTW6dMiLT+RX+Wnq5QGuaAcfujzYIEfsMndgFEC2IG\/5lif+\/hVs9\/duMl+FJkqNSmnEJYxkT3YaxApfyhx4+TbbM3n9BXNDdHUAnKTF65uXNT\/MkEr3P6aYjsta75W5qtzMBE+Pp8WwEFJCMh3qtPS+6I9vQsFj1\/Ncc7OtVHTyov3H00vzU9xjACXtE1zp9QH8pG10cct+RMspE88zy\/Wv2vMcHfnTcHyvfamDPvizFO9mqk\/Zd7qmi2gtq52yvza6abQfXscvxy+cwC2zoHngu0afoB86q9kOyuMoh0ABlErpxGJqSgHdcn4v7+DPU5bfJIyXFPPlIeBmNI0W1+xM1zkS5+qIi9tOCxoF0IP3DQ8BF3Q3U6ParW5u8jjLMmtTxc6D9tzeF0vGaA10wBlKiBCr8wynV7k2cQC+xOATbXLcrcboWEhkI8LfDZG89lrl3Ie7vU9jhcDP83HnmJvCNNYlGhCO0wkBGgBcA9c4jmhFkARU\/9XEMpL5EIFwzU4zizrnaC7Zn2YDGhcSC50Pib\/Fw2RDcrHjfsV2ZnS\/jeU5XgMJpikaNQglnh8bZ4zugw2ddXoLwA9eb49AvG6WUTeCi4V18mSHyBT540LQhCyNpY06Hzeke4d1h4mOcsDJsUj83OJltGUflLXBjEs5OkBvBq2Wy6uiPiCTB6i9VQ+5mUaeZkGaqenOGK4Dsfmlr+RaQC8t0C4iD2DamCHn6Zfnool7E9XW97nZECbrgTJM5ZhMygOIG2jpcj719Cta8VZQzE68s5qIpvkURT64IxglVojvdSTGrQz4ZYEnaHy8KGIWTYSjwNA7Y4bnnIH\/cA8Iarj4YMBlHToqfWNsqQTZe6O3TcYqIpf3\/GiH93y7L2nJhLjvBCak32B\/UtwA28951gTbVaJkrGAnzH+sEPdioS7CvGY3uLOsSp6JaYM47xwuvAweSBcgffxHZsmjEYcbKXP1XZmUqyJ8gAJW+mlUDI\/3a93LkfWvoGDTLZTe93bgW86SETInsbNVlUxTWBBt85knSZedgpLcSpEIW28aSR6vZcvHsskRqBT9qqtRqDmdMQ2ahn8Mnvu7hdFXgk7oqaPl6WEUCzb5CaQvbwQOXNGhb2seQcVUNw88gc24d7PF2Nv6QGtCsyA\/a50sTp8ySv\/Uzkdrhcqur6ZD7AZp+Z4Bif9CNpy0mo6AXK2nqy2oQTRaZwSU8J+VFZlDgS8DfDSydC8HnmQf6dpjx3+psMa+RZBjKA3jz45MmVLS5gEsvaEfaNVj7Rw6uE2\/wH\/IG2KskyAadOA\/c+ed+23Pze25knsttu5PxJyigSF5Lk35ifuJdM5lWj36MOqjBOArnWw1NOfqnyEzhZVoG3IyujuDMQr+zBnbbc+IZifaPqzPWhrWgIyJYTX6BWCMTrmL3tJGafBZQJFRMkgTgdVh1CFSCByv6H8jMdv3WJI2KtaJrXwMWHzZOWNDe7R5hHkFYmGPdCL2wWBM6yphN2tPfDyW\/guMVlk3sWBUebgMQ\/Didt4ZhKUP0JtwWSKovq5cKgmho+2kpO\/kUCzZOsDFvNeZ90\/WIHXyo9ckcwTuwCTModsIl664n8e1WANqSvY1QQBxLpWAi8KEPcyCilWsGhqYnFnX3Ttu\/KnYmg1waKHUxoRGErSc+LnBL0HxJNc22+KsoXLAO1IOD57ZmI\/eONY3enb7w4bDcXqnFeemrCGnSD1OHm4fJfoTbqL1tBK8cxO8Q3J8P+R0jsYd2T9+ULgkjX2Hoh6KplkHgHobo7t+EztcUHg6zAJWfyeTDoT89gw9\/rzeZBO89CVY+8RSdr64KJ50ZtDi2Pn5rWfFgN3J25apJMRvOWd5LeM3na6xReM6HlCGQ70JgUi+FGb6pzV8HwEa3tt8ze+q72I0a5oXFLwytBS02hSMlorBn\/3y2dQUg\/q1di0xdp4azw\/TZ5VYhVin0D7FWR5rUYx0V2s+UkCswDhsBfPa68yHcZlH3rC0v\/QlGdP3KoBXPuVcAPaL+8tuxix28uF0hgpTtRdb1p\/IR\/bT9kjSSWKp0cKuu2XqDVNWxRrvzvJmuoZFhVMPe\/Qt7msAYSp+oijl3nN4xI8dycjNKk6RsaVLVWAEh9s+7JedWFREdKArDkHkmKKuVyuK73Q3d6\/U5DDU8fm+viXSnNHKIJw2IljzsrIrhx3VyMgWVxwFszCGwDnBu5pCrJq8paABwdue8r2f+FvtJoGpttMU8EAd\/J","iv":"e99656efc7ea350fa82ad4f4bdc726a5","s":"a18b3a758b5686bd"}
Share your thoughts. Click here