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Steuben Glass advertises on iPad in rebranding effort

October 22, 2010

A Steuben Glass landing page from the brand's VIVmag campaign

 

By Peter Finocchiaro

American home furnishings producer Steuben Glass is advertising in digital women's lifestyle publication VIVmag’s new iPad application as part of a rebranding initiative.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Longchamp, France’s Shapers Club form artisanal connection
  4. Estée Lauder Cos. confirms merger talks with Puig
  5. Natural Diamond Council introduces World Diamond Day
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  8. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  9. Boucheron opens first flagship in China
  10. The Macallan brings ‘Distil Your World’ series to Paris
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