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March 24, 2019
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Government

Storytelling, cultural connections give British luxury a platform for US reach

October 29, 2018

Johnstons of Elgin was among the brands in Walpole's delegation. Image credit: Johnstons of Elgin

 

By Sarah Jones

NEW YORK – As British brands look to move across the pond, the key to reaching American consumers is to more actively tell and show their stories.

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  1. Day's wrap: Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest
  2. Bleu de Chanel dives deep with new campaign
  3. Register now: Women in Luxury conference New York May 9
  4. Tiffany records 7pc growth for 2018, despite Q4 softening
  5. WatchTime goes West with consumer-centric show
  6. Sustainability, superior quality drive home trends at AD Design Show
  7. Michael Kors opens new store via email, social video invite
  8. Prada makes special delivery in filmic project
  9. Demand for secondhand Chanel rises after designer's death
  10. Gucci's UK search volume up as brand cultivates millennial loyalty
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