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Jan. 16, 2019
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Government

Storytelling, cultural connections give British luxury a platform for US reach

October 29, 2018

Johnstons of Elgin was among the brands in Walpole's delegation. Image credit: Johnstons of Elgin

 

By Sarah Jones

NEW YORK – As British brands look to move across the pond, the key to reaching American consumers is to more actively tell and show their stories.

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  1. Day's wrap: Guerlain, Louis Vuitton, Gabriela Hearst, Rolls-Royce, Private Jet Card Comparisons and Porsche Design
  2. How can luxury retailers combat return fraud?
  3. Guerlain brings Bee bottle to life in film
  4. Guerlain, Louis Vuitton, Gabriela Hearst, Rolls-Royce, Private Jet Card Comparisons and Porsche Design - Live news
  5. Ralph Lauren goes back to basics with new Denim & Supply brand
  6. Dior enlists new crop of artists for Lady Dior collaboration
  7. New! Luxury Daily's State of Luxury 2019 report: Prosperous year, but dark clouds
  8. Beauty blends physical, digital in personalization push
  9. Gabriela Hearst to grow backed by LVMH
  10. China’s new ecommerce laws to disrupt global luxury sales
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