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April 27, 2026
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Home furnishings

Summer campaign from Pratesi features AI-generated visuals

May 31, 2024

Casa Pretesi is an imaginary home adorned in the label’s fine fabrics. Image credit: Pratesi/Hajar Ali Casa Pretesi is an imaginary home adorned in the label’s fine fabrics. Image courtesy of Pratesi/Hajar Ali

 

By Zach James

Italian linens brand Pratesi is daring to break from tradition, using cutting-edge technology in a new promotion.

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  1. Moncler, actor Jamie Dornan stretch puffer into summer
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  4. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  5. Luxury second home purchases down 28pc in Q3, up 152pc from pre-pandemic levels: report
  6. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  7. What do China’s 1B+ short video app users mean for luxury and ecommerce?
  8. Hermès posts 5.6pc rise in opening quarter sales
  9. Dolce & Gabbana reworks Ray-Ban Aviator
  10. Luxury brands are now limited in naming capacity
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