Marketing
May 6, 2021
Most adults view a sustainable lifestyle as being better for the environment. Image courtesy of Selfridges
By Nora Howe
While sustainability alone does not determine consumer purchasing behavior, it is drastically accelerating in importance.
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+ISNVuks+SsA3fmOEe69aTSq+V+F8LNRru\/GWzYgoQoc9ukmhfbf+bCfRJXVH6\/lCHVhwMJvmi+v0YDc3RB3USCX759xBT5JFF+\/fo+3WAcSltwi1Sfj+hcph2HbzoVJ5f7OZEJhUww+fUlir4k\/VJMMNolLh2qZ5zrAtnc2FcXyr7e2gveOf1nkcXd\/7xLl2ego8QTSUXYQngxpnoPNDakhDga5JEvN2+mojRBabO3kbIunQ1eDly3wRlp3RaUHcAy1arKc7Nd09+t5RI7JIxulm+kqNz5In1qg\/EQq8l\/hJtQqGlSyabvgmPyZuGebfsedG3sF+qXiuwFHGJyptR9maFsA0lNi0w26LbnKqXS92bwsn5UeXkEQDIGNMFjmACz\/0BvcdxjGoZSa\/1tJI3ey6strHn5tuN4Z4CnsKwUIM1nbVVTWebu5FYj333fO\/7K5AKDk+5SM\/C46eTCG0NkTpDH6IWMDT+k1BRdTCwbCVV1H5JSLiulO1p\/2P3xqM0ajCHfe4wWw1x6SY5GTOF6CYoRN7pjck\/TdTKoLvmk6iGZvf9QqsUgG53WRKq3al8XwaYA\/2uiPAADta8Drp2cj3KxwTV7+h7RZ260KWY0vlcS6goHazjHHawRatuFd1+DWnXPQirL4lLRh36rBshIO3EuAYdHWR6bt45oTwq9nzE+XTWnJRaAvf2nXPl47ugZ\/c2NGRhq2Q979\/TvcANuIoui\/w8EURLk\/NDqjXTs4HgZPN0lb2hDGUvALxpXYPtmdxaE1agjIzy+dB2v+oDe3K1c3TNuS\/G6CQ51VJrXAItYAG1WLnPKCjmaUKAmpv+YEV58ufAAq7Qo3uoVw3pKXWxJkSujlQJcXPBd95o3zYTN0eLOEr4YhJoOaHjXz7q7b7nDiFbP12DFIfg1Iel4EPqAB5IAttRDw7z+Rr+zzs3PZ+7vjcBIrL4dbhl2HzR\/4RKktr5jM2rTlGq6MERVKEt5VSo+irBFzQ4xUVgloyvItVfb\/gnfN\/e8QtdkGciPHi0cnB7yQPfUGNIz3FRTcrxPRBXFiPNblW0qRAdqC1rXpLuR4iPYmYglpaaPqc572JXKXC9hrn9eNFwkmBUQzYXrtcjtvh3c+c7trOQ8IXMK9ryJTnMx05iSeGPVWeEDHE95pqkdXNYK4v0mSQm1PuU+gWHT2F1wV7aWWT3RseFWTaMc1vPgnQ4qeAShx\/8f3jJOAdPqPKyk16Ke7nW+Ugcj46ITMco2KVOqdkHMiWr8ZVkzQnEHJ99HOhXnTTMTdXZQ6uC2LoxApSk9rCk\/hsV9DL9cua63avCRNAE1aRUkWvCqh0dDnS\/a0tW8d7Gbon6pjxj1jjo9ELKeYlILkKkJCtp3sVKgn5I9VUIoQVXVVBS10243a\/kpeG8QFn39SPFGbDBG3WMNAiJErQticGQ4su31sn3Nh7L3BXNUWad56HlpxuPDZsK9uLwH9bzuH+NjWJeZJ6cRAQuRM8OYeah8gg91ZYCgdy6HWf636slUj90R47ofdnbed8RKcnQGIym8xb0av\/PY9O87hY522Wkkw3yyE\/GftZ5FN\/pTSHa7ZYCS7o5hHdpmCvN8Y\/EaOl5nI2OpMqm2fnJSdxBarcN3td3g8nQuER9vHYUE4UkjfLk\/9\/Fg4zayurKYlKOJyygKsEyFmSkpF8hVT\/fJ3WFC83xPjDSl\/nnI4UJXP2C0Mbus6N1O26G3Mo5D2DPU6iQ164BoHL2IcStnECjeAZQl40opJwhcVTVJ\/qi3B6HvLRYaZ1lLAYxExW5UYhVjnoQZYG3cF2CZ+8wqzlFJiN6418M5PrviAAXq58tISMfMQPl6lLGmZuLGtmYqph3QfcK0Ey+sQeCXxcOzjRWBHMd9pDVOB+aorKRKJFJC0pJuBVDrxwr2KimYyRv2gvmd6dJ0JhAVoeSum5wRV5AVNej7ltYsZf+K4uz3MyHSMmrUE6jnUkU2Yakf1J3WF7UkeiwQWTKTAVTiN\/t3Vk1kaT+KuvNQj7sggdGvP93YglmAHqfXu5ajyBbkLNgGpr+iczha3RE\/lxRncJPmGx9jPVtq5e+eRLtd9WVtxTjDOd91vvEXwD7thQ21bwbTl17Z5x7FSgDFL7TimE7jsyUSPnJ5eIHROzEzWzyGyHMgFFyzWqEnsq+I1jFqE5TMPWDeexSuL\/WamXGbq8JLK8pwSCOUl9SFELHcY17rB6vo\/7JOw3NSu7hJlJkUB2L2rND5dv2\/g6y4zRpPbELfnl0jljnmgjUZjmTPWtiZqHYZLxLfg\/qU+DvXXgRyfvzA3T+rZy6JbBiwmzvX9l\/dz+afda3S5UT\/+Ebg3C7VVnTFsqfLztDgcYSdEBDWnnU5M\/D3nbAgY4c\/LLZ2V5CRI0+lzoOFFZVuoV0qEczq8HZTY+a6HX52nnCwnWWYF4\/cNbLnbpamCX7rS0XFNdhvDBujAixoFfbvRtBv5ah3uzoDNMha0sasHn1mR+y1KK0gZkhsY1zUzUrwBsr4y4W2m3W3Wy\/2oTZcFM3p5CCp35kWh9B1fBSAiIX5GkMxakLcbqScscY0Ns\/My6e+qAq80xIew7r9wS6jdz4NoNAnjka40U2tu8EOd00hV4iucvVUych8s\/mKJXNFkxpQSehFAx1yDBiUmkOzNRTHatLjbG\/NyueYSbpDNTyUs3VvTUb+lNCLB5Ag4JvorA1dV06kX+Ghste5TqUOJyiiBgP\/JDs8Ghm3qWD+UJJ8VLhBQYs+hTKlhffVg3sYf\/q7wb1\/if\/q3HxyZ8U02pt\/93G6SlqQDoSBHdrBjNIGSoXbWNYPevWxPTf4v2\/AXWHxxRFp62JL3g5kMmm\/AHVAAvQsdVTIGt2G7s+5PyniLXfA7\/sMz+1vkdQ67MuERjX3FtM80bkj0bNRko3G+ojZ8uOR5UJ9NCAWVLAuQd+b5iVPNHaokH0JqhwI+QX1xu8MkXVPsNDre0Zd5xwlB+Jcu4fEMQ8AhOcJi7PAuR6Uzq14P0TjBMmFwBdunr3AZmdvtt+LJ0AgaF9P5ahAHGTzKx\/\/yU0I5yN\/j3nowC+E\/G5darbI9xAp17e9KiYG2kL26fCoFjNfRkRNT1hmRsCiGC6y0nmvH6d\/lf6wZhdE7F28S5rL4NUyal8tuCrNuOdHPu+X3RH+qJJyMuhPILz84EqupB1DZBM8eaNSzFf3jiSD2K8sLDFgFptrZLK0s+n+bJP6H+eDAq8GdljIDl2RU0YeYglAL2Q\/wHuBWBNRamVlBRq9ZOy8nzLkDNIYYbeZVNtC88oweEjLaXN25rJVPoVFOmaI2JznS6y8frmkf16idQLVbJrCOkhb7H7zV1XrHUzGqeds1F67bEESEmLELTjMHj5jcz4OEv2+2ijYh+EDK7V33D+SgE1M1BeobA3zmTNXeJpDBYPquntOxJ9Az0fqqlu9QItXMOmOAJFMKKEbQnjK9EQFEMyf2mE3XJdGepux58Kj\/bvp+5qfeYDnqNrTzWWZFbmpEqa2NeEHiFmb9sy\/ur7s8MGK26FG5IigfW3+Gkxz5o+zoMVooUxzVhbRkYIa5LOUESCLmlHAfLksCtSu6Faf4ilHyeQIHIa9uMAgYtWqMyAxOaZfwIatSLQTRj4VYlSNjW7DdiJQFaI7ffrOwrLKFfaKDuko3PCKm6rP9lHWssC9jOqKb1xR4GatqmZRcAkR70583Q9f75M\/zlG98eer6I4NRvuK49ovC\/St+pFdGPCMQwGiJrg5l456N2dhb5v+X4hhyMb19WZfXPDE8hg47h7eKaRZ2DLSYgmStunOYm8ykCGUwcNbIeNjXOR2I\/RQfF\/5JBQBgGEf2csR9joA7JlnQ6aipng3gDeKjbl+MzQgktHc3iCO9OPlnvAp36Vtt3i8c6M\/CNE3Fz+7Llv2xLaaUvoBfTiPVX5lSbmMNjQSfan2IeggveAAe9o7FIcnP7w6jLsbJ9UXjizjieqo2Kmbztwyn4qy2kVAFRCpG7FJjOPuDol6v2G89lYQunW8TEk0\/VYgL3+4yz3nMP\/Xs47Y5HJub675QR9GxC2dcj6ry0o4wqpSOy51HtWI2clfOo85Wcw5ygeoWEYvwYUC8gy1puxs6QR6hoGLnU03s6MQ2A\/mn1VpuOJXKlWettDjJNuamtT38HST80FQEAO3RNiIMALQM2gqehvf3xIWps9NvX4g\/HTbg3yf9S3SaFYyJ\/a2\/adI8Y1XnIEXIc7tPn2wLsQ\/jcRK+HWA2BdRS2EZMPks3NSKjTH+seZAv4upl3HbsCdcYPVKRuTGjvOj0OeD7p\/sxxwO3cYoyyYeCI1BspI79XrN5Hietp2DUxeB8Jxc7mvbH3aUc640dzMc8PijgjeKIA6mCMLG1a4m+Ofk7wKy+oLdYX70oJPPeSS8\/LnF3zCwVRjLBhT+Udl0yJTH59baHbwntRC\/tRGcSkiP3EGwwnH62ciE9RynKHXItOMPyH6RDx4\/nHYC6Gy5GVJXDvrNIqmbh9LTDVoKwWTyzxjIEet8RIuhDN2I2VKA5UDDCNelhlEDC\/7eMNBRXQ2g9cykL18M1ybHL7pK3crb\/9Rda7eeZ4Y9uKHoMxPRkLcPaNLAWQmJjkFs2108bNaO\/8UjwZervSFpPNrzcLLWSdqmB2GqcAvuc+wZIQn32OujeFsBQhNx64debytgdQYPfW62lxePDJvAnilSbfqV375zf\/H5ZK+HbZeniGdFl5hNtKTm8ZqWE\/u5kdtQVag\/yTHo9V8hxq6YCL6F38HHwV6fSjlZJ1mO78Ut680\/eGZV6yvNxyJWc+I6Kb2quIDQyJuvNvlTNSzIdeHuTSZmRV8u\/TIJmdcFQ2qeKuprlXh+OmTRlh7i6njh3jfLCD+FLwby3QGGry4PgRxaT5tgpcHtyXngwOhlqzEEimFvRf\/ISAzvH0KHqBeZgRDXg7535xFy5+5XRyWlzk+17CNNeuOdMH0\/kHb+swFP\/D+LYENOsnjMQkHZKhSQgSVt37jHTw7l\/THfHppKkYyjvVjh\/ODOIB0hyflUzw8Uew+ON3tGunShOuc6RHNmMzlr\/9fdVJ\/sIlxF6f6hzFlkE\/7iFv\/J81MDmZPhVCG97QFPHWwqDMaXNorsHepJkEiqYBp31E","iv":"58ffc002ccc99c04064cc37ce8785460","s":"1d87d51c2c17e50a"}
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