Marketing
May 6, 2021
Most adults view a sustainable lifestyle as being better for the environment. Image courtesy of Selfridges
By Nora Howe
While sustainability alone does not determine consumer purchasing behavior, it is drastically accelerating in importance.
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XX3m1fQMiis5WOudNr0wiHwvDD1D5ftsjrlxB5RFYu9EjHZ+k3rWEjFGkKHiKeuIVk8wkbHNiv\/tJXZyso3Y8o3tv5w28MWzzM21q1MB4GYcCyZZqtoWj+5t3bMtJYzXH10\/enQ7jwH95hGAQFTaAglpRyNDGJgkXLg0fqbq1\/D+FgmP\/3\/zw0zoXCO55hoC9EIAe6UmyjXji\/M25FN7JulGB\/wtAu+xFiI9SapH4N3lcprY2Nrvq5cXPipLFS06MThOCawzW9cefPnJYUHaMPQ636OSfS+PjUcz0\/FeptOZLADncbLIpCtz\/phaK6wDBgqEnfncJRWNLgl6FlSd\/fXoVFzPCOyngLtF0XGFTVGP1d87nrFYSsJhFw62lW3nYmnHUyRkhiNXseg3cTQHWHXdACRN3vGCu4smTN4NgDFuieKqODw9M\/XiRrdM8DSA5ILbfRFAqnlIHSjKsUCpYkjpgEW0Y+HgYx8seILn+V95zhvj25p8bA\/tTe1C9dzuv48y45s+RxNHhIk7Q7xR\/4e11a9DgsiKzes9aaXljkKi\/Wy+QpqUEz4Th1zN\/sy9I6CkYAwggmJaH9GuF6YSg6fQZ\/5kzI3Qra5umpkVRuBRx40s0ndDEnxRWgEddE1VaK1vJ0cvbfNecTMj\/qfjb7evzE6Uniz+pH+02fUAizHa1ch7D9hIDjge6FNXZAHhC+Coa7aYYc\/fyPj3V9+ybYTrB8e+VoYEuI2pFM39ZYkEVOMCFIFKtkbfKklT2S28JqgikBLjMH8WWpAEabFKwrmEFA1DzNZ8Vm8mGHX71bxWMiO\/w+8TrOlHoX9Okok+\/yRDotlalYCOK9Cy9I9etxzWvjCi+PFDm7e5NHxVLonmuL8HZMLcrQlj6DILn4GYRq2uN\/H2nxVofTspzS4Cj+vqP3SCzjLErf9k1VxGtdsTH2Y5ETWYktrvmc+qXEHZUPH7UEcnMGawtKGTc6NkO\/PqZ2qpFDtotjHl4pY3Fbbhdey5TDPs7VEyV2wjn0fDBNkNf3k7VxdR1KTiPZt1EwpyJKwdKqMaDX\/WOvYugt00g1t7hDQV+RohqUtNNHkhD+d7KyWF9bXx5qPqH6FPs0O9T8aZhd7fSPZnA3rHYJvxaTnvrOSUO0TJldmHF6iRNP7k+5MEYAd8eRL95pMOUuVmFLLhM0IhSyzn8fBiBD09G3Y978rrHBZ0lcfuC+vKelsvNzFF23DpiXrB7zsU1F3H\/tv35rupXI3zT6i8GZyf9hHQUb7LZ8FTQC9hZzUT9c2MqB+NNXVE+LOL2OqklzuqH3gL+Nbp+9I5rVz5CkRQfHHoECakN9GU7dfH1HUAQtYl8kAuI3DiQIVgwFAtfo5gX4\/p5+qYTnq9UWVUyZbp7Qf3vq2citr7BHXtBVXx6o+ZW5RbifjaSiSMA973bNqFF+t7g7GlUTf1w+4RGVsvXEdOzfJe6617BfRVtKcQEptROYxBvvcceEFu2MtUYSx1V43uCAKeBhaknKgF8vXpeWjnQxic7XfxA9R5IqJ+g0m1lAa+BO51HplF0tZiinJKsGOrc\/b2b2yQaWPqGWHimrBxKNHZB3MplrEPPOr2wifPH4udoPIZ5+wSqcz9pAjTmlJoVvE8n\/YAHG1t1w2UY2S+DKJuo9HL0+E39mOB\/3z1drz25xPeewo4OVsDYgBcvmD6WqWX1rNEBY6E7huYXmJ2kOfGf\/IQG6SVrBWLKP1SX\/Ln+otX0u94wY1kqIGyJ8xJovys4vrKAyhirP6dBSsZHOx7wv\/\/hPID2w9VbSNwZm0tC+o07F5jyj85YSjhKTt5DeDUmDXJxcr0VNbQB5C8hnMLIM8POYvUi\/j4e70c4ts\/HsHAjAsXW2uqZknUP0tDy2ty1euFkHavty3tW+F9kBbN76iVmSWa1zhikuYFlfMb\/rN9Eyywqo0DWubpbULUGvGjFxl6F01VKoAkz6MzDXgztTlERu\/0a4cBrSDgvNnnHNv4M6u8u3gUZhCJ8Pfu99alNSAdR5d8uusMLbUwgCPcUcNGNboRqjUDtdxBc07m0o3mNidel9nJCffAAChbe0XSWYEo6daMP50rwmDROt8RXe3kcUUH+FJrYavfshg4iYF5Whe3ZF6\/genGw9XZ5CJg+FtiSyoFvypqxanGzQl0ajNyA2kh5ek7LFKl8I70yBobwoVfPidzifCMNMlYfNT74+uMLqW2oy\/mugy6h7\/hJJy794pA88hOvFVSst+LSipsHPgo6RcAk8E+yJkgjtPCRxLMp6pfkBTY+xmfaIw64bNggTCBaLptwlnJ8rXtUyfx0cfCzGS\/+qdE84oZxwuRXEGItli\/hDMoESQnRHLQ107XVoxcBvdydLXwwWAk8l7DX0GVYaqKHxH\/x02KMctcsVsHKJUQyC0vUHL\/a0DVV2k6iBtU2YvMQhkIDhyhnJ2qrRclqb634kojj+kZWCjcl6atitRrHTV3ep8S6BKCaq4OYstiTyz\/UXNTujh95RBf+bXBUhHCKFcHOVIbrWaY05rWt\/uAMwp2NgPd4vO8Uytv9jORyRXBoilSYAV2\/MztcVE7vbj6D1odKJTbzHsJIroXWVSvtP0XrEE7x8LuvCIdw+m0CHpgaUG3V9q1r3mpAAhZJAwJ6D\/4es085XSUa6BCRIK7F2DpQg02jCRYRovU3WY4rZT5nVAC0J\/E8vRAdY2c22aTxTZqQMvtOyJgOwj4SrlgEv7PBUz+qVzUTMUt44W\/UBW8ObrP80TVK3o6BKu\/RriT92WSjmPD7+ELk6xeoeQuCqvW\/Kyv\/e1Wi+W0auZb7fCufZRLs+rGiWf54QyxDg20g\/+e8ibT2VaWAAElRo7vttLZw42JkLVOINbjHwNvk8okw1oYggG4BqPN8xTYc4issa9P70QdgTK7F\/74ldB3XbEXRPB+HlycQhhY3sQXymv+RoYwx74D+Z3TqXKsAaYZNsppjfqWYGxTCY3+pvcMYTr9W0bF7LO7SG7de+LiEx2yq3VTQ67ie1ZV9\/9Skq2VgIrOaU1cKm8SedekAgzq\/payXqaUmt\/aN1xq8ES1lL0YRMKBESW8nvXhSek\/NZDhNER1ywsOwmUG5Yyqzd1AnhBPEeKaORoRSzahyvvDz2H\/fiC6d4E1od8wzjaw7BstcsmjADZ4EcLD+uiX\/S7GguWtYVg5eepyn6oEQb1P5dC7t9kpxgKDfHX\/1L8+bu36iKfSuTripduigqRDtxFZGqmLAamqYN2DBuwzWnsQWAzaS69lVelBw\/hVNucHub5HAXgOSFy2AmVuGPY67zClyzr\/YgkmOr1AX5fPOSPtkYi3Wf+t6ZwCwQwRJ1bWvp9WUjKulGEbxml2JzskzxvEZSXVbW05cx6uihWv+PBO9Xn4Bbilmj7BnKuugulpBxKVVqRT\/6jPcwoglWjUeiPV4jPRUPdW7msBbj2HQx1NMrelBvttguF2U0yXOwTcGw19CStq\/Z2vcsLyGB8J10jd9H9b3YFIzEvJ1Q9zAUOuSIu+xWKPPjEEZO4y9ZWIOgx\/98OYccpV3nGtu3b3mlxK3PmCvT\/\/v0ZIfBDzhx4ZbH3kAzspXI3AtgJojJDJkses2IxbV1ElG+cuWJDlGI5dO8DAHqu7Xz\/+j1hBPNTm69orRwOtEt5Wfdzxgr7Im764zwVDATzNEWWgRx+Y4maz3OoMbOmUTZ3cpKx6d7ezlarV9ZNm2gv7HyEHhYt4caPsyJHglzkv9LevHc4UHjpMfPPTy5RvV60ohxmVvt571IbWwivAD9N\/N\/XxyED\/xAflbwhvTVvntJFD\/573SiY4JV0SW0JwDDDbFR2LSKSG9W5\/J3PKnl7esLr5egOzZkhJIhzwNrjOzWvBORQKJvW3Z9b3wtwbpNlTNmc+eYU4ytd\/UHqsR8okSZwczF6\/dWZdy+laQD1P47US6ROlnBpFgKeS\/ONsfikxdFOVPgm33An+XJcP7CEdQ\/nWAY4qWF0ey6IUtTOQi+hZ6wzGP0r+nHxMQzciBv\/TGvDw2OcffHalyG25C6USkoo0QDMnxN9Cnws1jOIMXEbI\/p0Pszus6VpZ\/5QJpaY00mzR1wUekj5ChwLfqVVnVR+FPAfY7hlk4DjZfjkDfoambdZAr47ds0vJE4nA+YGwNDtazxW+xeTJ2FyDKk0DeNP3TqV3\/K9b\/OG8u7S9JhYXKHq71ZHygfO7HnM7tOopTJHKoyFbG6goXZd4yLB7kZ1cMXLNZxdzNreFYvD\/egbUaRQ7J7YTe6mwZFJ8u5JbhSMq1HVG0KrjXfDW65pKYSJ88BnCZGlWkj4DFJFORenZCrBvVLL5s4RWsqXoAgAs9564BoUevRznb9n+YI4zrGYCO4ZXHQIF9zwt\/56dJmSSPS51H1Am2bIJru57O18BSK+WRxt7PF1nJIhJqqzQey8I3EUD+ZHGHr2UEappithGwtI\/nwmAiTEaNt0Todc91dpkP4XFrW1exycso8aeYiJUa2lax3Dp6ewUPHDL2yp21E0m5Qrc35ex7TVi6CAuHA4xBlW62Uy46YpPOfrvNuaWKZERjKm7OeR3nMVqUiuuEp6rjbv53IWrcFyFgHJEWApDzUcoDIulHsQ+mOCf2X9y\/x4jjWJox4jpEvzsSFtxF1Gb8PO1T1NyIiI+ajKwHpcM7e9+FNkZJCA3ALxHzLH9aNPZpvETONVtr8L4OUYxd3Ha\/rMgM6gSX6FvwE5jhT0c7ccXMNujRPFcdW8yXOFfXL\/J4vS2qRDGTPER01VmV8u3KZoInWEwhAquBdelslaekQTz0cVBGCIjaHhifycos\/hsGpSXAk3P3fmt\/6dmg1a9HIVn\/iqs0uQ5nBI7KU9xSzsSSgWbV\/O9YJSx1fkZ\/t5qsXqqFG7WSbxRas2C8ZXpPy4WLLaccRvWIjL3hdzWK7ARCYRU3UB\/5\/6he\/zHzyDxJucdpaiHmLZB6ihRaOkxOBtZaJAMFI9DVedHxeR\/vMyVJCNcre\/PvgMVTQ\/EcYDF\/TlIzWpTgbTmgiCe2NZ2wtuwsamrpVcEFy3nLGGDiBWd1hUmBgAld4yHbaQJFlOAQrhPyYQKCjV4YC2C\/RBGMdzs66MwvGgOGWR8zhXzNXZd8","iv":"ec0faf0b415a135c5cc7d1710147f91e","s":"739d7a86df0a754e"}
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