Marketing
May 6, 2021
Most adults view a sustainable lifestyle as being better for the environment. Image courtesy of Selfridges
By Nora Howe
While sustainability alone does not determine consumer purchasing behavior, it is drastically accelerating in importance.
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","iv":"cbe6f005c2fe3e64bf065978df7b23a3","s":"242ef108bc9c5c77"}
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