Marketing
May 6, 2021
Most adults view a sustainable lifestyle as being better for the environment. Image courtesy of Selfridges
By Nora Howe
While sustainability alone does not determine consumer purchasing behavior, it is drastically accelerating in importance.
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","iv":"9984d3945431d95f54305bd8ff601550","s":"b060e086f2bcfa1d"}
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