Marketing
May 6, 2021
Most adults view a sustainable lifestyle as being better for the environment. Image courtesy of Selfridges
By Nora Howe
While sustainability alone does not determine consumer purchasing behavior, it is drastically accelerating in importance.
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","iv":"5cb8c79459f63aad2363c965cf523683","s":"48959c62790b63e7"}
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