Marketing
May 6, 2021
Most adults view a sustainable lifestyle as being better for the environment. Image courtesy of Selfridges
By Nora Howe
While sustainability alone does not determine consumer purchasing behavior, it is drastically accelerating in importance.
{"ct":"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","iv":"2e4109b08ad40b80c65e3350ed8149ed","s":"68460dbe042e9f34"}
Share your thoughts. Click here