Marketing
May 6, 2021
Most adults view a sustainable lifestyle as being better for the environment. Image courtesy of Selfridges
By Nora Howe
While sustainability alone does not determine consumer purchasing behavior, it is drastically accelerating in importance.
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","iv":"fe15364e156aff2ae3ea92b020229326","s":"0268e70627ab7053"}
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