Marketing
May 6, 2021
Most adults view a sustainable lifestyle as being better for the environment. Image courtesy of Selfridges
By Nora Howe
While sustainability alone does not determine consumer purchasing behavior, it is drastically accelerating in importance.
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","iv":"c1402bd186cc0c4504c2a7e662df1332","s":"4205db64d581a74c"}
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