Research
July 20, 2020
Capgemini's latest research explore the impact of sustainability on consumption. Image credit: Capgemini
By Dianna Dilworth
COVID-19 has increased consumer awareness and commitment to buying sustainably even more than before, adding urgency to an issue that is accelerating with the ongoing public health crisis worldwide.
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","iv":"d68f0614e7b879f2f71b4da58d39f506","s":"e4ec93dc720cc16f"}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