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Mobile

Swarovski bolsters brand recognition on Instagram via spring/summer push

March 21, 2013

 

By Tricia Carr

Precision-cut crystal maker Swarovski is bolstering its brand presence on mobile image-sharing application Instagram through a contest that ties in with its spring/summer campaign.

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  1. Gucci, Hugo Boss, The Macallan and Magellan
  2. Day’s wrap: Gucci, Hugo Boss, The Macallan and Magellan
  3. Has luxury missed China’s glamping craze?
  4. Hugo Boss launches Freddie Mercury-inspired collection
  5. Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
  6. Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
  7. Personal luxury goods market to reach $378B by 2025: Bain
  8. Krug blends Champagne, music through interactive experiences
  9. Retailers must cater to new, younger audiences, tourists: Placer.ai
  10. Millionaires rethinking luxury travel priorities: Agility
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