World’s leading luxury business publication
Oct. 18, 2017
  1. In a people-first world, retailers must adapt or fall behind
  2. Older consumers just as likely to shop luxury online as millennials
  3. Day's wrap: Richemont, Céline, Neiman Marcus, Marc Jacobs, NY Times and Rent the Runway
  4. Brands should build digital platforms for growth, adaptation: Ritz-Carlton
  5. Omnichannel "Holy Grail": Measuring in-store purchases at same level of ecommerce
  6. Richemont’s H1 sales up 10pc
  7. Estée Lauder looks for "fast fail time" within 30 days
  8. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  9. Marc Jacobs expands ecommerce in China via VIPLUX
  10. Richemont, Céline, Neiman Marcus, Marc Jacobs, NY Times and Rent the Runway - Live news
The News and Intelligence You Need on Luxury

Subscribe today to access all of our content

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Swarovski boosts ecommerce via augmented reality Instagram contest

December 4, 2012

 

By Erin Shea

Precision-cut crystal maker Swarovski is pushing its holiday collections through a contest where users on its “Multiface(t)s: Style Yourself with Jewelry” mobile application can enter to win prizes by uploading their augmented reality images to Instagram.

To read the entire article, please subscribe or sign in
 
LATEST HEADLINES
MOST POPULAR
  1. In a people-first world, retailers must adapt or fall behind
  2. Older consumers just as likely to shop luxury online as millennials
  3. Day's wrap: Richemont, Céline, Neiman Marcus, Marc Jacobs, NY Times and Rent the Runway
  4. Brands should build digital platforms for growth, adaptation: Ritz-Carlton
  5. Omnichannel "Holy Grail": Measuring in-store purchases at same level of ecommerce
  6. Richemont’s H1 sales up 10pc
  7. Estée Lauder looks for "fast fail time" within 30 days
  8. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  9. Marc Jacobs expands ecommerce in China via VIPLUX
  10. Richemont, Céline, Neiman Marcus, Marc Jacobs, NY Times and Rent the Runway - Live news
VIDEOS
More Videos

MORE IN Mobile
Four Seasons, Rosewood turn to VR to increase bookings
Top 10 luxury mobile moments of Q3 2017
Snapchat ups advertising strategy, allows more info for users
DVF drives sales on mobile Web with product visibility
Micro-influencers have greater impact for brands
Instagram seeks to combine storytelling and story-selling



RECENT ARTICLES
In a people-first world, retailers must adapt or fall behind
Subscribe now: $12 for 12 weeks
Older consumers just as likely to shop luxury online as millennials

Brands should build digital platforms for growth, adaptation: Ritz-Carlton
Estée Lauder looks for “fast fail time” within 30 days
Annastasia Seebohm – Woman to Watch 2018