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Swarovski boosts ecommerce via augmented reality Instagram contest

December 4, 2012

 

By Erin Shea

Precision-cut crystal maker Swarovski is pushing its holiday collections through a contest where users on its “Multiface(t)s: Style Yourself with Jewelry” mobile application can enter to win prizes by uploading their augmented reality images to Instagram.

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  1. Brands cannot approach the metaverse like Web2
  2. New York, Hamptons see double-digit super-prime sales growth
  3. Dior explores ancient textiles for summer menswear
  4. Free webinar: 5 trends in the luxury goods industry
  5. Rolls-Royce showcases Dawn in carefree, cinematic campaign
  6. The logic of livestreaming in China is changing: What does it mean for luxury?
  7. Day’s wrap: Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  8. Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  9. Call for nominations: Luxury Women to Watch 2023
  10. Cate Blanchett channels Hollywood elegance as newest Louis Vuitton ambassador
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Brands cannot approach the metaverse like Web2
Dior explores ancient textiles for summer menswear
Rolls-Royce showcases Dawn in carefree, cinematic campaign