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Swarovski boosts ecommerce via augmented reality Instagram contest

December 4, 2012

 

By Erin Shea

Precision-cut crystal maker Swarovski is pushing its holiday collections through a contest where users on its “Multiface(t)s: Style Yourself with Jewelry” mobile application can enter to win prizes by uploading their augmented reality images to Instagram.

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  1. Museums of luxury - Luxury Memo special report
  2. Bloomingdale’s shines spotlight on modern motherhood
  3. Fashion mirrors social movements with brand activism
  4. Luxury retailers pressured as quality service becomes expected at low end
  5. IWC uses digital to heighten customization
  6. 42 speakers from the world’s leading luxury brands – Women in Luxury New York 2018
  7. Balenciaga responds to accusations of racial discrimination
  8. Mercedes unveils “ultimate luxury” concept in show car
  9. Day's wrap: Estée Lauder, BMW, Mr Porter, Balenciaga, The Modist and Le Clos
  10. Estée Lauder, BMW, Mr Porter, Balenciaga, The Modist and Le Clos - Live news
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