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Swarovski builds loyalists through character-themed app

April 25, 2012

 

By Rachel Lamb

Precision-cut crystal maker Swarovski is creating brand loyalists through its newest Facebook application that lets consumers virtually travel the world with two recurring characters, Erika and Eliot.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  3. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. Ruinart reveals annual Carte Blanche creative collaboration
  6. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  7. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  8. Moncler returns to the slopes for Grenoble campaign
  9. Capri Holdings closes Versace divestiture
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