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Swarovski St. Valentine’s Day discounts could harm jeweler’s luxury status

January 25, 2012

 

By Rachel Lamb

Precision-cut crystal maker Swarovski is attempting to increase ecommerce transactions for St. Valentine’s Day by offering discounts via email offerings and through paid search, but experts fear this could set a pattern for slashed prices and harm the brand's luxury status.

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  1. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
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  3. Pomellato celebrates trailblazing women at Beverly Hills event
  4. Saks Global closing most Fifth Avenue Club suite locations
  5. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  6. Pratesi expands Palm Beach flagship
  7. LuxExperience net sales up 1.1pc
  8. Boucheron donates brooch to The Victoria and Albert Museum
  9. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
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