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Internet

Swarovski has right formula for building long-term loyal customer

January 21, 2011

 

By Elizabeth Zelesny

Swarovski uses Facebook to promote the brandPrecision-cut crystal glass-maker Swarovski has successfully built a social media empire of fans to communicate with on Facebook, which is an effective way to build brand loyalty and ultimately drive sales.

Luxury marketers can learn from Swarovski, which leverages social media platforms as a place for socialization, building brand loyalty and as a successful outlet to drive repeat sales from loyal customers.

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