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Research

Swarovski mammoth site traffic during holidays makes case for luxury ecommerce

December 23, 2010

 

By Elizabeth Zelesny

swav-185Swarovski saw a 1,167 percent increase in Web traffic on its ecommerce site during the holiday season, signaling the importance for luxury brands to sell their products online.

The luxury crystallized jewelry brand’s Web site traffic went from 142,000 visitors in October to 1.8 million in November. Designer Coach’s Web site saw a 47 percent increase in site traffic, reaching 1.8 million users in October.

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