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Swarovski provides immersive viewing of McQueen exhibit through app

June 11, 2015

Alexander McQueen Savage Beauty promotional image from Victoria and Albert Museum, London Alexander McQueen Savage Beauty promotional image from Victoria and Albert Museum, London

 

By Staff reports

Precision-cut crystal maker Swarovski is bringing the current Alexander McQueen retrospective at London’s Victoria & Albert Museum to life with augmented reality.

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  1. Luxury brands head to Brazil as high-end market heats up
  2. Zero-waste wearables lead digital release from Stella McCartney
  3. Saks launches retail media network
  4. Six Senses wins top 2024 Positive Luxury Award
  5. Bon Appétit out with first ‘Drinks’ issue in over 50 years
  6. Double-digit growth streak continues at Hermès
  7. Ferrari forges racing partnership with HP
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Dunhill odes classicism in latest seasonal collection
  10. Triton Submarines delivers next-gen vessel for underwater voyages
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Luxury brands head to Brazil as high-end market heats up
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Follow @LuxuryDaily for the latest in luxury news

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