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Swarovski rolls out men’s collection to expand customer base

February 10, 2011

By Elizabeth Zelesny

Precision-cut crystal glass-maker Swarovski launched a men’s collection to build on the growing momentum of jewelry-wearing affluent male consumers.

Swarovski is introducing a full men’s collection that includes cufflinks, key chains, wallets, pendants, rings and money clips, retailing between $70-$310. Swarovski is synonymous with its fine jewelry for women. How will the men’s collection do?

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