Luxury Daily
The authority in luxury news.
June 24, 2025
  1. Live music centers latest launch from Burberry
  2. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  3. Plans revealed for Bulgari Resort & Mansions Abu Dhabi
  4. BMW to present hydrogen car installation at Art Basel 2025
  5. Belmond unveils refurbished Splendido property
  6. Hublot to serve as timekeeper of UEFA Women's Euro 2025
  7. How Gucci establishes long-term relationships with Chinese celebrities
  8. Dior selects new global ambassador
  9. Saks Global sharpens menswear strategy
  10. Genesis to enter new markets in Europe
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Swarovski spruces up Shanghai exhibit with mobile, social touchpoints

July 13, 2012

 

By Tricia Carr

Swarovski Sparking Secrets exhibit
Precision-cut crystal maker Swarovski is enticing public involvement in its Shanghai exhibit with mobile and social touchpoints that interact with local Chinese consumers as well as those around the world.

The brand is using QR codes and Chinese foursquare-esque mobile application Jiepang along with country-specific social media channels to enhance its Sparkling Secrets exhibit through the month of July. Swarovski chose these channels due to past successes in reaching consumers via social media, per the brand.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Live music centers latest launch from Burberry
  2. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  3. Plans revealed for Bulgari Resort & Mansions Abu Dhabi
  4. BMW to present hydrogen car installation at Art Basel 2025
  5. Belmond unveils refurbished Splendido property
  6. Hublot to serve as timekeeper of UEFA Women's Euro 2025
  7. How Gucci establishes long-term relationships with Chinese celebrities
  8. Dior selects new global ambassador
  9. Saks Global sharpens menswear strategy
  10. Genesis to enter new markets in Europe
VIDEOS
More Videos

MORE IN Mobile
Patek Philippe expands watch discovery through digital format
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Burberry expands shopping experience with AR tool
Nordstrom launches sports concept
As app spending grows, brands must understand platform preferences



RECENT ARTICLES
Accor increases refugee hiring goal in Australia
Rosewood London launches seasonal seafood dining experience
Rolls-Royce supports youth education in West Sussex

Live music centers latest launch from Burberry
Singapore becoming premier luxury destination: Vista Global
Dolce & Gabbana launches new season of resort takeover series