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Watches

Swiss brands losing smartwatch war to Apple Watch, which outsold entire industry last year

February 7, 2020

Hermès edition of the Apple Watch. Image credit: Apple Hermès edition of the Apple Watch. Image credit: Apple

 

By Luxury Daily News Service

The Apple Watch outsold the entire Swiss watch industry last year, hinting at the direction younger consumers are going with always-on digital connectivity offered by smartwatches.

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