Brands are embracing tablet marketing because it enables them to engage with influential customers who spend less time on PCs and print media. However, for an effective strategy, brands need to make sure they understand the difference between tablets and smartphones.
{"ct":"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","iv":"f3509899b53d1690b42fd9eb128c18bc","s":"d1a94c2f3e26142c"}