Luxury Daily
The authority in luxury news.
March 11, 2026
  1. Luxury Unfiltered: How German luxury automakers lost the plot
  2. LVMH Beauty, Parfums Christian Dior gain deputy CEO
  3. Presenting 'XS 2026,’ Boucheron reinvents Quatre collection
  4. Lamborghini launches exclusive activation in Fortnite
  5. Lexus to stage installation at Milan Design Week
  6. Singer Troye Sivan signs on as Penfolds creative partner
  7. Air France stitches product story into fashion-forward campaign visuals
  8. Farfetch spotlights Mexico City in spring/summer campaign
  9. ‘Choose your own drive’ film from Lamborghini honors International Women’s Day
  10. 67pc of luxury executives predict stable or growing sales in 2026: Deloitte
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Events/Causes

Tag Heuer partners with bike race to communicate enduring spirit

July 10, 2015

Haute Route Haute Route

 

By Staff reports

Swiss watchmaker Tag Heuer is entering a multi-year agreement to serve as the official timekeeper of the Haute Route, the highest altitude amateur bicycle race.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: How German luxury automakers lost the plot
  2. LVMH Beauty, Parfums Christian Dior gain deputy CEO
  3. Presenting 'XS 2026,’ Boucheron reinvents Quatre collection
  4. Lamborghini launches exclusive activation in Fortnite
  5. Lexus to stage installation at Milan Design Week
  6. Singer Troye Sivan signs on as Penfolds creative partner
  7. Air France stitches product story into fashion-forward campaign visuals
  8. Farfetch spotlights Mexico City in spring/summer campaign
  9. ‘Choose your own drive’ film from Lamborghini honors International Women’s Day
  10. 67pc of luxury executives predict stable or growing sales in 2026: Deloitte
VIDEOS
More Videos

MORE IN Events/Causes
Lexus to stage installation at Milan Design Week
Rosewood Hotels introduces gender-neutral parental leave
Mercedes-Benz celebrates International Women’s Day
Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
Pomellato launches International Women’s Day 2026 initiative
StockX fetes anniversary with Detroit pop-up, online auction



RECENT ARTICLES
Presenting ‘XS 2026,’ Boucheron reinvents Quatre collection
Luxury Unfiltered: How German luxury automakers lost the plot
LVMH Beauty, Parfums Christian Dior gain deputy CEO

Singer Troye Sivan signs on as Penfolds creative partner
Lamborghini launches exclusive activation in Fortnite
Farfetch spotlights Mexico City in spring/summer campaign