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Jewelry

Tag Heuer ushers in New York’s debut Formula E race as official timekeeper

June 26, 2017

New York City will see its first open-wheels race this month. Image credit: Tag Heuer

 

By Danny Parisi

Swiss watchmaker Tag Heuer is reaffirming its relationship with sporting events as a branding tool by sponsoring the first Formula E race sanctioned in New York.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
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  3. Porsche builds 'Toy Story'-inspired 911s for charity auction
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  5. Luxury brands are now limited in naming capacity
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. McLaren hires Ford’s Kemal Curic as chief design officer
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. LVMH appeals to eco-conscious consumers with new sourcing standards
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