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Jewelry

Tag Heuer ushers in New York’s debut Formula E race as official timekeeper

June 26, 2017

New York City will see its first open-wheels race this month. Image credit: Tag Heuer

 

By Danny Parisi

Swiss watchmaker Tag Heuer is reaffirming its relationship with sporting events as a branding tool by sponsoring the first Formula E race sanctioned in New York.

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  1. Audi offers vision of progress in Janelle Monáe campaign
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  3. Luxury buzzes about bees with conservation efforts
  4. Montblanc inspires the art of writing with ‘Haus’ grand opening
  5. Dolce & Gabbana taps DJ Khaled for eye-catching collection
  6. Men spend more on luxury, but shop the same amount as women: report
  7. Louis Vuitton outsources Father's Day push to consumers via Pinterest
  8. Kentucky Derby rides alongside strong luxury presence
  9. How luxury brands can win Gen Z and millennial shoppers
  10. Dior celebrates floral source in new campaign for J'Adore
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