British automaker Land Rover revealed the capabilities of its new Discovery model on top of a Guinness World Record-breaking Lego structure in the United Kingdom.
Video is still the largest consumer engagement driver for automotive brands in native advertising, but completion rates are exceeding marketers’ expectations.
British automaker Aston Martin is making its entry into the water with the unveiling of its first powerboat at the Monaco Yacht Show.
Ahead of the first U.S. presidential debate on Sept. 26, Audi USA is adding to the political chatter with a satirical commercial.
German automaker Audi has cast the ideal advocate for pilotless driving in its latest promotional film.
Today in luxury marketing – Luxury stores add more amenities in a tougher market; Are see-now, buy-now shows driving sales?; Broke Rome leans on luxury brands to preserve heritage; The collectible car market is getting the air kicked out of its tires.
British automaker Land Rover is riding into the heart of New York as the official vehicle for the third annual Rolex Central Park Horse Show Sept. 21-25.
German automaker Mercedes-Benz is seeking to increase its visibility in China by curating content specifically for Chinese messaging application WhatsApp.
German automaker BMW is enabling owners to operate functions of their vehicles from inside their homes by integrating Amazon’s Alexa voice service.
German automaker Porsche is demonstrating how difficult it is for its motorsport drivers to contain their excitement for the brand and its team.