Native video ads lead in automotive

Published: September 29, 2016

Video is still the largest consumer engagement driver for automotive brands in native advertising, but completion rates are exceeding marketers’ expectations.

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Luxury retail, runway shows, Rome and collectible cars – News briefs

Published: September 23, 2016

Today in luxury marketing – Luxury stores add more amenities in a tougher market; Are see-now, buy-now shows driving sales?; Broke Rome leans on luxury brands to preserve heritage; The collectible car market is getting the air kicked out of its tires.

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