Opinion


Rallying cry for transparency should mean more revenue for mobile publishers

July 27, 2016

Both advertisers and publishers are demanding more transparency in everything they do.

Share on FacebookShare on LinkedInShare on Twitter

As mobile conversion rate stagnates at 1pc, time to reassess responsive Web design?

July 26, 2016

The responsive Web design bandwagon has been rolling on for three-plus years now and, in the face of ever-increasing mobile traffic numbers, it is time to apply some real scrutiny.

Share on FacebookShare on LinkedInShare on Twitter

Top 5 brand moments from last week

July 25, 2016

As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.

Share on FacebookShare on LinkedInShare on Twitter

To move forward, Snapchat must look to Instagram

July 25, 2016

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

Share on FacebookShare on LinkedInShare on Twitter

Swoonery aims to recalibrate online jewelry retail through intuitiveness

July 22, 2016

Purchasing fine jewelry online is challenging due to the lack of personalized service, but technology-driven retailers such as Swoonery are using innovative methods to connect clients with relevant pieces.

Share on FacebookShare on LinkedInShare on Twitter

The luxury antifraud experience for luxury buyers

July 22, 2016

There is no industry where the essential tension of online fraud prevention is more apparent and more pressing than luxury goods.

Share on FacebookShare on LinkedInShare on Twitter

How luxury brands engage the mobile-savvy customer

July 21, 2016

No omnichannel technology can replace the effect of stellar face-to-face customer experiences provided in stores, where the majority of consumers still do their buying.

Share on FacebookShare on LinkedInShare on Twitter

Yes, app marketers, you do need a message center

July 21, 2016

Applications that employ push notifications drive more than twice as much usage as apps that do not. App users are your most profitable customers. So it only makes sense to ensure that notifications are both seen and retained.

Share on FacebookShare on LinkedInShare on Twitter

Lincoln Pickup and Delivery service sets new bar for customer experience

July 20, 2016

Ford Motor Co. aims to up the experiential ante in the auto space by launching a new standard pickup and delivery service for all its 2017 Lincoln models as it tries to seize more ground in the luxury market.

Share on FacebookShare on LinkedInShare on Twitter

Big mistakes that app marketers make daily

July 20, 2016

If you are a marketer or retailer with applications, I have some bad news for you.

Share on FacebookShare on LinkedInShare on Twitter