Today in luxury marketing – Rich people literally see the world differently; Airbnb is officially getting into the luxury vacation home business; Cartier makes major retail push on WeChat; Toll Brothers to pay New York-condo taxes to attract buyers.
How do luxury brands create the symbolic codes to turn these heritage boutiques into sacred places?
French jeweler Cartier is building up excitement for the holiday season with a video that stresses its lighter side.
Luxury Daily’s live news from Oct. 11 – Dior Beauty shares colorful history in latest book release; Roche Bobois outfits two suites overlooking New York skyline; Cartier puts twist on traditional muses with cactus-inspired jewelry; Christopher Kane’s development furthered by new CEO hire.
Today in luxury marketing – Experts warn luxury Arctic cruises of Titanic-style disaster; The story of Chanel’s petites mains; Blue is the color: Diamond ring could fetch $25M; Jean-Claude Biver exclusive interview: “It’s time again to push forward in China.”
Richemont-owned Cartier headed to the desert to source its latest jewelry inspiration.
Today in luxury marketing – Cartier creates bachelor’s pad pop-up in Hong Kong; Luxury online pawnbroker Borro lent $66M last year against things like this 1954 Jaguar; The 10 commandments of new consumerism; Inside the elaborate world of Gucci’s shows.
Luxury Daily’s live news from Sept. 15 – Barneys takes path less-traveled at Cannes for fall campaign; Harper’s Bazaar strengthens editors’ voice in ShopBazaar updates; Cartier ensured flagship overhaul preserved historical integrity of mansion; Porsche captures winners’ circle excitement in fine dining setting.
French jeweler maison Cartier’s flagship on Fifth Avenue has officially opened after a two-year renovation period.
French jeweler Cartier has bottled the nectar of the gods for its newly released cologne, urging its male consumers to fly high and know no limits.