Luxury retailers and brands should be leveraging chatbots to better combat the disconnect in conversion rates for selling online high-end products.
Forrester Research predicts that purchases from mobile devices will double by 2020 to reach $250 billion-worth of transactions by the end of the decade.
LVMH-owned watchmaker Tag Heuer is increasing its ecommerce footprint in China through a partnership with Alibaba Group’s Tmall.com.
Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it is also not easy to pinpoint which ones are worth the venture.
While the desire to create a luxurious online experience is commendable, luxury retailers must be careful not to go overboard and always remember, especially in the mobile realm, that speed and convenience trump feature-richness.
Swiss watchmaker Vacheron Constantin experimented with online ordering for the first time through a partnership with horology publication Hodinkee.
European luxury brands are far from fully capitalizing on opportunities to meet the demands of China’s online shoppers.
Indian ecommerce site Tata CLiQ is delving into luxury goods with a new division that focuses on high-end products to capitalize on the potential that luxury can have in the market.
The relationship between social media and ecommerce is ever-evolving, and, if the results of a recent survey on social commerce from Sumo Heavy are to be heeded, the two are becoming increasingly intertwined.
British department store Fortnum & Mason is setting consumers on a “great gift chase” to track down a Christmas character that has gone AWOL.