Today in luxury marketing – Chinese New Year poses a challenge for Shanghai Tang; Is ecommerce really better for the environment than traditional retail?; Nordstrom on selling Ivanka Trump products: “We strive to be agnostic”; Fashion designers can’t get enough of emojis and who can blame them?
November and December drive 30 percent more revenue for online retailers than during non-holiday months, with the days from Black Friday through Christmas specifically generating 50 percent to 100 percent more revenue than non-holidays.
Swiss watchmaker IWC Schaffhausen has selected ecommerce retailers Net-A-Porter and Mr Porter as the brand’s first online-only retail destination.
Shopping outside of one’s own domestic market is becoming increasingly prevalent in global ecommerce, especially in developed offshore markets such as Singapore and Hong Kong, according to a new survey conducted by Pitney Bowes.
Italian menswear brand Canali has joined the growing number of exclusive labels to launch ecommerce.
Italian footwear and apparel label Salvatore Ferragamo is responding to consumer demands of immediacy with the launch of an ecommerce ready-to-wear section.
Today in luxury marketing – Burberry CEO sharpens focus on the brand as he prepares to hand over reins; Storytelling is key to online success for Ermenegildo Zegna, Mr Porter; VW’s Audi head questioned over emissions scandal; Starwood Capital launching Principal, a luxury hotel brand.
Online retailer Yoox is upgrading its user-friendliness with a revamped Web site and mobile application.
BOSTON – An executive from Wayfair at eTail East 2016 explained that mobile Web growth has been persistent, meaning retailers need to focus on creating an optimized and meaningful experience to offset a corresponding drop on desktop.
Italy’s Ermenegildo Zegna is sharing its menswear know-how with the discerning shoppers of online retailer Mr Porter.