Indian ecommerce site Tata CLiQ is delving into luxury goods with a new division that focuses on high-end products to capitalize on the potential that luxury can have in the market.
The relationship between social media and ecommerce is ever-evolving, and, if the results of a recent survey on social commerce from Sumo Heavy are to be heeded, the two are becoming increasingly intertwined.
British department store Fortnum & Mason is setting consumers on a “great gift chase” to track down a Christmas character that has gone AWOL.
Today in luxury marketing – Chinese New Year poses a challenge for Shanghai Tang; Is ecommerce really better for the environment than traditional retail?; Nordstrom on selling Ivanka Trump products: “We strive to be agnostic”; Fashion designers can’t get enough of emojis and who can blame them?
November and December drive 30 percent more revenue for online retailers than during non-holiday months, with the days from Black Friday through Christmas specifically generating 50 percent to 100 percent more revenue than non-holidays.
Swiss watchmaker IWC Schaffhausen has selected ecommerce retailers Net-A-Porter and Mr Porter as the brand’s first online-only retail destination.
Shopping outside of one’s own domestic market is becoming increasingly prevalent in global ecommerce, especially in developed offshore markets such as Singapore and Hong Kong, according to a new survey conducted by Pitney Bowes.
Italian menswear brand Canali has joined the growing number of exclusive labels to launch ecommerce.
Italian footwear and apparel label Salvatore Ferragamo is responding to consumer demands of immediacy with the launch of an ecommerce ready-to-wear section.
Today in luxury marketing – Burberry CEO sharpens focus on the brand as he prepares to hand over reins; Storytelling is key to online success for Ermenegildo Zegna, Mr Porter; VW’s Audi head questioned over emissions scandal; Starwood Capital launching Principal, a luxury hotel brand.