Today in luxury marketing – Burberry CEO sharpens focus on the brand as he prepares to hand over reins; Storytelling is key to online success for Ermenegildo Zegna, Mr Porter; VW’s Audi head questioned over emissions scandal; Starwood Capital launching Principal, a luxury hotel brand.
Online retailer Yoox is upgrading its user-friendliness with a revamped Web site and mobile application.
BOSTON – An executive from Wayfair at eTail East 2016 explained that mobile Web growth has been persistent, meaning retailers need to focus on creating an optimized and meaningful experience to offset a corresponding drop on desktop.
Italy’s Ermenegildo Zegna is sharing its menswear know-how with the discerning shoppers of online retailer Mr Porter.
Ecommerce platform Lyst is advancing its mobile checkout solutions to ensure consumers have seamless shopping experience.
Media conglomerate Condé Nast’s ecommerce venture, which saw fashion news site Style.com rebranded for online retail, is expected to launch in September.
Italian fashion house Prada is entering the ecommerce realm with assistance from online retailer Net-A-Porter.
Online retailer group Yoox Net-A-Porter is working toward further harnessing the potential of the luxury ecommerce market through 2020.
French department store chain Galeries Lafayette is strengthening its ecommerce business with the purchase of InstantLuxe.com
Thanks to online data mining, 80 percent of luxury brands know their in-store customer base by name, according to a report by Contactlab and Exane BNP Paribas.