Switzerland’s Jaeger-LeCoultre and Australian designer Marc Newson have pooled their watchmaking and design expertise to rework the horologist’s Atmos Clock.
Many of the branding efforts seen in the third quarter of 2016 were forward-thinking but maintained a connection to a brand’s ethos and past.
NEW YORK – According to a Fabergé executive at Luxury Interactive, it takes nine times as much effort to create a new consumer relationship than it does to maintain an existing one.
NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
Department store chain Nordstrom is teaming with French leather goods maker Hermès for a shop-in-shop promoting the brand’s silks and jewelry.
Video content has become a pillar of marketing, as the medium encourages engagement and provides a captivating visual perspective into a luxury brand’s ethos and inner workings.
Jeweler David Yurman is embodying a youthful spirit for its holiday 2016 campaign, but in an informal manner with films that resemble home movies.
Watchmakers such as Omega and Breguet are set to gather in New York Oct. 14-15, giving horology enthusiasts an opportunity to mingle with favored watch brands on a one-to-one basis.
Richemont-owned Cartier headed to the desert to source its latest jewelry inspiration.
Online retailer Net-A-Porter is expanding its jewelry category to offer pieces at an entry-level price point to drive aspirational purchases on its site.