Report available: Luxury Daily’s State of Luxury 2017: The Insider View

Published: January 20, 2017

Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.

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Out-of-home media in 2017: Embracing the seismic shift towards audience

Published: January 20, 2017

There was a time when, if you wanted to buy OOH media in a city, you could select media owners who occupied specific places or venue types that you felt matched your desired audience: business people in office buildings or vehicle owners at gas stations, for example. Not anymore.

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Report available: Luxury Daily’s State of Luxury 2017: The Insider View

Published: January 19, 2017

Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.

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5 tips for managing complex mobile marketing assets

Published: January 19, 2017

Gone are the days of linear mobile campaigns. Now, content, media and mobile marketing assets must be optimized and personalized with precision to generate the best engagement and results.

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Report available: Luxury Daily’s State of Luxury 2017: The Insider View

Published: January 18, 2017

Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.

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The expanded power of context: M.A.D.E.

Published: January 18, 2017

By 2020, brands will be held to the same standards as people, and they will have the wherewithal and self-interested, aligned motivation to deliver.

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