Articles Tagged ‘luxury retail’


As mobile conversion rate stagnates at 1pc, time to reassess responsive Web design?

July 26, 2016

The responsive Web design bandwagon has been rolling on for three-plus years now and, in the face of ever-increasing mobile traffic numbers, it is time to apply some real scrutiny.

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To move forward, Snapchat must look to Instagram

July 25, 2016

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

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The luxury antifraud experience for luxury buyers

July 22, 2016

There is no industry where the essential tension of online fraud prevention is more apparent and more pressing than luxury goods.

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How luxury brands engage the mobile-savvy customer

July 21, 2016

No omnichannel technology can replace the effect of stellar face-to-face customer experiences provided in stores, where the majority of consumers still do their buying.

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Yes, app marketers, you do need a message center

July 21, 2016

Applications that employ push notifications drive more than twice as much usage as apps that do not. App users are your most profitable customers. So it only makes sense to ensure that notifications are both seen and retained.

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Lincoln Pickup and Delivery service sets new bar for customer experience

July 20, 2016

Ford Motor Co. aims to up the experiential ante in the auto space by launching a new standard pickup and delivery service for all its 2017 Lincoln models as it tries to seize more ground in the luxury market.

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Big mistakes that app marketers make daily

July 20, 2016

If you are a marketer or retailer with applications, I have some bad news for you.

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What is wrong with your mobile loyalty program and how to fix it?

July 20, 2016

Somewhere in that moment of truth between what the customer expects and what your app offers, the ball gets dropped. The experience breaks down and fails to deliver.

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Emotion-based research: Measuring consumer love for luxury brands

July 19, 2016

Ask the most fashionable people on the street why they buy the designers they do and they will likely struggle to provide a rational reason. That is because it is less about the practical and more about the emotional connections that they have with certain brands, especially when it comes to luxury.

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Top 5 must-haves in your mobile apps

July 19, 2016

Aside from the aesthetics, what specific functions should an app absolutely include?

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