How a mobile-first attitude generates quality leads

Published: September 27, 2016

The days of cheap or free customer acquisition are over. Google ads are highly competitive, Facebook is pay-to-play, and Instagram ads are here to stay. And now Snapchat has launched an enormous advertising push aimed at increasing its annual revenue from $59 million to $1 billion by the end of 2017.

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Social media will never overtake PR

Published: September 26, 2016

Yes, social media is pervasive. Yes, social media has disrupted the PR industry. But it will never fully overtake PR and here are several reasons why.

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Driving the customer-engagement flywheel with mobile

Published: September 26, 2016

Given the overall lack of executive-level recognition of the power that mobile now wields, even retailers that say they have embraced a mobile-first strategy have often not made significant changes in their organizational behavior.

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Last chance: Call for nominations: Luxury Women to Watch 2017

Published: September 23, 2016

While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.

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Call for nominations: Luxury Women to Watch 2017

Published: September 22, 2016

While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.

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Reinventing Saks in the face of disruption

Published: September 22, 2016

The department store brand is reinventing the experience for the luxury market. It has recognized that it will either have to disrupt its business or the business will be disrupted by all of the other options out there.

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Call for nominations: Luxury Women to Watch 2017

Published: September 21, 2016

While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.

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