Experiential marketing should go beyond selling

Published: September 28, 2016

NEW YORK – Experiential marketing provides brands a platform to make a multi-sensory impression on consumers, enabling marketers to reimagine an established brand or introduce a newcomer.

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Four Seasons, LVMH, Boodles and Saint Laurent – Live news

Published: September 28, 2016

Luxury Daily’s live news from Sept. 27 – Four Seasons to bring landmark-status hotel to Montreal; LVMH shares its ethos to modernize, but respect Jardin d’Acclimatation’s grounds; Boodles works with de Gournay for gilded butterfly wallpaper; Saint Laurent to pay damages, legal expenses after failed lawsuit.

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