Swiss watchmaker Rolex is looking back on the highlights of professional golfer Arnold Palmer’s career.
British automaker Aston Martin is making its entry into the water with the unveiling of its first powerboat at the Monaco Yacht Show.
U.S. jeweler Tiffany & Co. was the subject of a viral Facebook post that alleged the company’s heart designs stemmed from slave collars.
Armarium and Net-A-Porter are teaming up to bridge the gap between borrowing and investing.
NEW YORK – Experiential marketing provides brands a platform to make a multi-sensory impression on consumers, enabling marketers to reimagine an established brand or introduce a newcomer.
French apparel and accessories maker Hermès is demonstrating how its silk scarves are manufactured with a film set within its Lyon, France workshop.
Social media behavior varies across industries, with product categories showing different levels of maturity and diverse priorities, according to a new report from Brandwatch.
Luxury Daily’s live news from Sept. 27 – Four Seasons to bring landmark-status hotel to Montreal; LVMH shares its ethos to modernize, but respect Jardin d’Acclimatation’s grounds; Boodles works with de Gournay for gilded butterfly wallpaper; Saint Laurent to pay damages, legal expenses after failed lawsuit.
Today in luxury marketing – Industry girds as game of musical chairs quickens in Paris; Private data is the ultimate luxury good; Tomas Maier on 15 years at the top; London’s incredible shrinking luxury flats.
The luxury market is overly saturated with brands spending copious amounts of money on ads while competing for attention from an incredibly niche audience. In fact, this niche-spending group is one of the smallest consumer groups across all verticals.