Social media will never overtake PR

Published: September 26, 2016

Yes, social media is pervasive. Yes, social media has disrupted the PR industry. But it will never fully overtake PR and here are several reasons why.

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Driving the customer-engagement flywheel with mobile

Published: September 26, 2016

Given the overall lack of executive-level recognition of the power that mobile now wields, even retailers that say they have embraced a mobile-first strategy have often not made significant changes in their organizational behavior.

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The threat to brand loyalty from Apple Pay

Published: September 20, 2016

It is a surprise how many retailers will let mobile brands such as Google Wallet, Apple Pay, Android Pay and Samsung Pay insert themselves in the midst of the transaction. Have they – indeed, have you – thoroughly considered what is really at stake?

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5 tips to optimize images for mobile screens

Published: September 13, 2016

Research has found that our brains process visuals 60,000 times faster than text, so as the screens get smaller and attention spans more frayed, it becomes even more important to use visuals effectively.

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