The next evolution of influencer marketing

Published: February 24, 2017

The influencers are at a stage now where they are operating as their own brand with thousands – often millions – of followers who recognize their content and personalities.

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The economics of mobile retargeting

Published: February 23, 2017

Maximizing the value of an existing customer base is increasingly important due to the growing penetration of global smartphones, the higher adoption and usage of mobile commerce, and the enhanced competition for global inventory.

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Top 3 technologies revolutionizing ecommerce

Published: February 17, 2017

Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it is also not easy to pinpoint which ones are worth the venture.

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Luxury retailers’ Q4 2016 Web performance analysis

Published: February 14, 2017

While the desire to create a luxurious online experience is commendable, luxury retailers must be careful not to go overboard and always remember, especially in the mobile realm, that speed and convenience trump feature-richness.

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