Articles Tagged ‘mobile commerce’


Why September is the best month for acquiring mobile customers

July 29, 2016

Retailers looking for an upper hand on mobile this holiday season may want to boost their efforts to drive installs in September, when acquisition costs are at their lowest while install-to-purchase rates are still high, according to a new report from Liftoff.

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Mobile payments beyond NFC: The case for beacons

July 29, 2016

It is no secret that banks have concerns that tech giants such as Apple and Google are entering their sectors with mobile wallets and payment solutions.

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The Amazon effect: Is there a new player in the fashion retail space?

July 28, 2016

With recent reports showing luxury fashion spend is down and Burberry recording a recent drop in earnings, Amazon may see an opportunity to shake up a new sector.

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Customers are lazy. Are marketers ready to pick up the slack?

July 28, 2016

When did it start? Ten, 11 or 12 years ago when marketers began, slowly, conceding their driver’s seat to consumers?

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Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools

July 27, 2016

LVMH’s Sephora is bookending its recent sales-driving initiatives with two new mobile-first platforms, which enable consumers to use a fill-in-the-blank model to discover their ideal beauty product and leverage a Tinder-like interface to purchase items featured in favorite looks.

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Rallying cry for transparency should mean more revenue for mobile publishers

July 27, 2016

Both advertisers and publishers are demanding more transparency in everything they do.

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As mobile conversion rate stagnates at 1pc, time to reassess responsive Web design?

July 26, 2016

The responsive Web design bandwagon has been rolling on for three-plus years now and, in the face of ever-increasing mobile traffic numbers, it is time to apply some real scrutiny.

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To move forward, Snapchat must look to Instagram

July 25, 2016

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

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Social beats television in impact on purchasing decisions: report

July 21, 2016

Seeing a positive post or product review on social media impacts the decision to buy for more than three times as many people compared to those seeing a television advertisement, according to a new report from Influence Central.

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How luxury brands engage the mobile-savvy customer

July 21, 2016

No omnichannel technology can replace the effect of stellar face-to-face customer experiences provided in stores, where the majority of consumers still do their buying.

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