Reach the unreachable with browser push notifications and emails

Published: December 6, 2016

Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.

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How retailers can close the mcommerce gap

Published: December 5, 2016

Mobile usage surpassed desktop in 2014, but shopping patterns have not quite caught up. Consumers are still making more purchases and spending more money via desktop.

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What customers want from their mobile marketing experience

Published: December 2, 2016

Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

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Top 4 mistakes that video marketers make

Published: December 1, 2016

With social media, email campaigns, Web pages and video games featuring embedded videos in a variety of styles and formats, the success of a video ad campaign is very much dependent on its originality, quality and relevance.

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Watches a barometer of the post-Brexit luxury market?

Published: November 28, 2016

Britain’s luxury watch retailers are seeing an unprecedented hike in sales and profits. The opposite of dampening sales, the sliding pound sterling appears only to have driven revenues higher for retailers of the most popular luxury brands.

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Sephora rewards social media users without having to go private

Published: November 23, 2016

LVMH-owned beauty retailer Sephora, known for its technological innovations in marketing and retail, is taking its social engagement strategy one step further by adopting a solution that will reward users with gift cards via social media.

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