5 tips for managing complex mobile marketing assets

Published: January 19, 2017

Gone are the days of linear mobile campaigns. Now, content, media and mobile marketing assets must be optimized and personalized with precision to generate the best engagement and results.

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The expanded power of context: M.A.D.E.

Published: January 18, 2017

By 2020, brands will be held to the same standards as people, and they will have the wherewithal and self-interested, aligned motivation to deliver.

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7 tips for mcommerce email success

Published: January 17, 2017

Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.

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Mobile loyalty programs are the new modern currency

Published: January 13, 2017

With loyalty programs going digital and, in some cases, being the driving factor behind the retailer’s move to adopt and understand the power of mobile wallets, it is time that the industry rethinks the wallet.

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6 trends from CES 2017 for marketers

Published: January 12, 2017

The devices in the next decade will be intelligent versus smart. They will be run by artificial intelligence and increasing processing power, and provide a level of functionality not possible to imagine a decade ago.

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3 ways retailers can merge digital and physical store strategies

Published: January 11, 2017

Is your ecommerce team excited to send customers to your retail locations if the customer is close by? Are your sales associates equally happy to recommend a product that is only available online? If you cannot answer an emphatic “yes” to both of these questions, your organization is not thinking customer-first.

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Why SMS – and not social – is the business channel to beat in 2017

Published: January 6, 2017

Few would have predicted in 1992, aka the age of the infamous “Saved by the Bell’s Zack Morris phone” (also fondly referred to as the “Brick”), that heading into the year 2017 we would be consumed by our mobile devices. But it is indeed true, and growing ever more so by the minute.

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Effective strategies to increase push notification opt-ins

Published: January 5, 2017

Push notifications are short messages and mobile alerts that are specifically designed to pop up on mobile devices. They are designed by the application publishers and sent to users of mobile platforms.

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