Articles Tagged ‘mobile marketing’


Why September is the best month for acquiring mobile customers

July 29, 2016

Retailers looking for an upper hand on mobile this holiday season may want to boost their efforts to drive installs in September, when acquisition costs are at their lowest while install-to-purchase rates are still high, according to a new report from Liftoff.

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Mobile payments beyond NFC: The case for beacons

July 29, 2016

It is no secret that banks have concerns that tech giants such as Apple and Google are entering their sectors with mobile wallets and payment solutions.

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Apple services up 19pc – not enough to offset 8pc iPhone drop

July 28, 2016

Slightly edging out forecasts, Apple’s revenue from services grew 19 percent from a year ago, but it was not enough to offset a slowdown in iPhone and iPad sales, which dragged down overall revenue for the second quarter in a row.

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The Amazon effect: Is there a new player in the fashion retail space?

July 28, 2016

With recent reports showing luxury fashion spend is down and Burberry recording a recent drop in earnings, Amazon may see an opportunity to shake up a new sector.

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Customers are lazy. Are marketers ready to pick up the slack?

July 28, 2016

When did it start? Ten, 11 or 12 years ago when marketers began, slowly, conceding their driver’s seat to consumers?

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Rallying cry for transparency should mean more revenue for mobile publishers

July 27, 2016

Both advertisers and publishers are demanding more transparency in everything they do.

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How to create Facebook videos that break through and get noticed

July 26, 2016

Huffington Post and Daily Mail are some of the top publishers dominating the Facebook video scene in recent months thanks to unique content that leverages feel-good human-interest stories, top news and interesting science.

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As mobile conversion rate stagnates at 1pc, time to reassess responsive Web design?

July 26, 2016

The responsive Web design bandwagon has been rolling on for three-plus years now and, in the face of ever-increasing mobile traffic numbers, it is time to apply some real scrutiny.

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Branded, sponsored content are working in early efforts to evade ad-blocking

July 25, 2016

Marketers’ efforts to circumvent ad-blocking are showing signs of being effective, with one new report revealing that branded content is driving higher brand recall than pre-roll ads for some while separate research found that sponsored posts on Instagram are hitting the mark.

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To move forward, Snapchat must look to Instagram

July 25, 2016

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

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