Organically shared Facebook content is the new marketing

Published: August 26, 2016

How can brands leverage text and email marketing to encourage their loyal followers and fan base to help spread the word and elevate favorable, organic content to their friends and followers on Facebook?

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Chat bots: Turning SMS into a next-gen engagement platform

Published: August 25, 2016

Not only do chat bots help businesses personally answer large volumes of common questions, they also enable companies to meet consumers’ growing preferences to solve problems via messaging versus waiting on hold to talk with a company representative.

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Why behavior matters more than thought leadership

Published: August 25, 2016

You do not want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with conscious thought. How can apps tap into its power?

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Understanding mobile advertising trends: Smartphone vs. tablets

Published: August 23, 2016

As the digital advertising marketplace continues to develop, mobile display advertising continues to outperform desktop. But within this digital platform, different consumer behavior and trends are evolving with regard to mobile and tablet.

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The problem with mobile games and ads

Published: August 22, 2016

With mobile games set to generate more revenue than their PC and console counterparts for the first time this year, you would be forgiven for thinking that the mobile games industry was in rude health.

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Why Pinterest is a platform that marketers cannot ignore

Published: August 22, 2016

Research has revealed the extent of Pinterest’s commercial potential: 72 percent of Pinterest users have bought something that they saw on Pinterest in a real-world shop and 64 percent of Pinterest users actually look at items that they have pinned while they are in-store.

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Customer support is your brand’s untapped secret weapon

Published: August 19, 2016

Customer support is not just about dealing with disgruntled customers. It is much more than that. Done right, your customer support reps are in a prime position to help improve nearly every facet of your organization because they have a close pulse on your mobile customers.

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