What customers want from their mobile marketing experience

Published: December 2, 2016

Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

Share on FacebookShare on LinkedInShare on Twitter

Top 4 mistakes that video marketers make

Published: December 1, 2016

With social media, email campaigns, Web pages and video games featuring embedded videos in a variety of styles and formats, the success of a video ad campaign is very much dependent on its originality, quality and relevance.

Share on FacebookShare on LinkedInShare on Twitter

App marketing tips for this holiday season

Published: November 30, 2016

The holiday season drives more app downloads in the United States than any other time of year. Here are key insights into how app marketers can capture the momentum during this crucial time for their businesses.

Share on FacebookShare on LinkedInShare on Twitter

Watches a barometer of the post-Brexit luxury market?

Published: November 28, 2016

Britain’s luxury watch retailers are seeing an unprecedented hike in sales and profits. The opposite of dampening sales, the sliding pound sterling appears only to have driven revenues higher for retailers of the most popular luxury brands.

Share on FacebookShare on LinkedInShare on Twitter