NEW YORK – A DAC Group executive at the MMA SM2 Innovation Summit 2016 explained that marketers must back up efforts detailed within marketing content at the local level.
The luxury market is overly saturated with brands spending copious amounts of money on ads while competing for attention from an incredibly niche audience. In fact, this niche-spending group is one of the smallest consumer groups across all verticals.
NEW YORK – A Webby Awards executive at the Mobile Marketing Association’s SM2 Innovation Summit stressed the importance of standing out in the digital realm now that consumers, brands and small businesses alike all have access to the same content creation tools.
The days of cheap or free customer acquisition are over. Google ads are highly competitive, Facebook is pay-to-play, and Instagram ads are here to stay. And now Snapchat has launched an enormous advertising push aimed at increasing its annual revenue from $59 million to $1 billion by the end of 2017.
Yes, social media is pervasive. Yes, social media has disrupted the PR industry. But it will never fully overtake PR and here are several reasons why.
Given the overall lack of executive-level recognition of the power that mobile now wields, even retailers that say they have embraced a mobile-first strategy have often not made significant changes in their organizational behavior.
Technology-driven retailer Swoonery is looking to squash the challenges of purchasing fine jewelry online with the launch of its first mobile application.
With augmented reality applications, and the newfound willingness for users to allow themselves to be augmented, we are entering a new era in targeted advertising.
Lending more credence to the undeniable correlation between in-store visits and mobile purchases, new research from xAd reveals that two out of three U.S. consumers venture into bricks-and-mortar locations to supplement product research undertaken on smartphones.
This will very likely go down as the year of the Great Fashion Week transformation.