Mobile loyalty programs are the new modern currency

Published: January 13, 2017

With loyalty programs going digital and, in some cases, being the driving factor behind the retailer’s move to adopt and understand the power of mobile wallets, it is time that the industry rethinks the wallet.

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Sephora innovates business practices with mobile buying platform

Published: January 12, 2017

LVMH-owned Sephora is implementing a new system for its store buyers that runs on mobile for a more streamlined behind-the-scenes operation, making it easier to find new products that will boast well with each store’s audience.

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6 trends from CES 2017 for marketers

Published: January 12, 2017

The devices in the next decade will be intelligent versus smart. They will be run by artificial intelligence and increasing processing power, and provide a level of functionality not possible to imagine a decade ago.

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Panasonic and IBM working on Digital Concierge service

Published: January 11, 2017

Panasonic and IBM Watson are working on a new way to improve the traveling experience for consumers with a digital concierge service that lets them access all hotel services from a unique cloud-based service.

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3 ways retailers can merge digital and physical store strategies

Published: January 11, 2017

Is your ecommerce team excited to send customers to your retail locations if the customer is close by? Are your sales associates equally happy to recommend a product that is only available online? If you cannot answer an emphatic “yes” to both of these questions, your organization is not thinking customer-first.

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