Articles Tagged ‘mobile’


Compass app brings market reports directly to consumers and agents

July 22, 2016

Technology-minded real estate platform Compass is speeding the flow of market information with a mobile application.

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Google’s AMP meets mobile ads for faster brand experiences

July 22, 2016

With Google bringing Accelerated Mobile Pages to ads and landing pages for the first time, launching programmatic buying for native ads and signing a new global programmatic partnership with Time Warner, the company is carrying the torch for better mobile ad experiences.

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Bulgari to safeguard consumers’ data in Swiss bunker via app

July 21, 2016

Italian jeweler Bulgari is crossing over into the consumer solutions sector with the introduction of its Bulgari Vault mobile application.

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Social beats television in impact on purchasing decisions: report

July 21, 2016

Seeing a positive post or product review on social media impacts the decision to buy for more than three times as many people compared to those seeing a television advertisement, according to a new report from Influence Central.

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How luxury brands engage the mobile-savvy customer

July 21, 2016

No omnichannel technology can replace the effect of stellar face-to-face customer experiences provided in stores, where the majority of consumers still do their buying.

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Yes, app marketers, you do need a message center

July 21, 2016

Applications that employ push notifications drive more than twice as much usage as apps that do not. App users are your most profitable customers. So it only makes sense to ensure that notifications are both seen and retained.

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La Mer pairs with Pinterest for summer skincare exclusives

July 20, 2016

Estée Lauder Cos.’ Crème de la Mer is digitally recreating the word-of-mouth phenomenon that made its products cult favorites through a co-branded campaign.

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88pc of marketers invest in mobile to match escalating demands: report

July 20, 2016

With marketers across multiple industries recognizing that their mobile experiences are falling short of customer expectations, 88 percent plan to invest in mobile this year, according to a new report from PointSource.

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Big mistakes that app marketers make daily

July 20, 2016

If you are a marketer or retailer with applications, I have some bad news for you.

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What is wrong with your mobile loyalty program and how to fix it?

July 20, 2016

Somewhere in that moment of truth between what the customer expects and what your app offers, the ball gets dropped. The experience breaks down and fails to deliver.

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