The bar has been raised for digital experiences: Webby exec

Published: September 27, 2016

NEW YORK – A Webby Awards executive at the Mobile Marketing Association’s SM2 Innovation Summit stressed the importance of standing out in the digital realm now that consumers, brands and small businesses alike all have access to the same content creation tools.

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How a mobile-first attitude generates quality leads

Published: September 27, 2016

The days of cheap or free customer acquisition are over. Google ads are highly competitive, Facebook is pay-to-play, and Instagram ads are here to stay. And now Snapchat has launched an enormous advertising push aimed at increasing its annual revenue from $59 million to $1 billion by the end of 2017.

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Social media will never overtake PR

Published: September 26, 2016

Yes, social media is pervasive. Yes, social media has disrupted the PR industry. But it will never fully overtake PR and here are several reasons why.

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Driving the customer-engagement flywheel with mobile

Published: September 26, 2016

Given the overall lack of executive-level recognition of the power that mobile now wields, even retailers that say they have embraced a mobile-first strategy have often not made significant changes in their organizational behavior.

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67pc of shoppers visit stores to supplement mobile research: report

Published: September 22, 2016

Lending more credence to the undeniable correlation between in-store visits and mobile purchases, new research from xAd reveals that two out of three U.S. consumers venture into bricks-and-mortar locations to supplement product research undertaken on smartphones.

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