Plus-sized model and social media influencer Iskra lead the way for the top content coming out on Instagram from New York Fashion Week, as influencer content saw the most engagement well beyond designer content, according to Chute.
Italian automaker Maserati is giving the power of naming its latest limited-edition vehicle to its fans as part of a social media campaign to make a dramatic release.
As technology and data get smarter, so will your perpetually connected consumers. They will expect better messaging, more relevant notifications and shopping experiences that are convenient for them.
Consumers are blocking mobile ads, ignoring 80 percent-plus of all emails, and they do not have the time or inclination for voice calls, which are now seen as intrusive.
Forrester Research predicts that purchases from mobile devices will double by 2020 to reach $250 billion-worth of transactions by the end of the decade.
Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it is also not easy to pinpoint which ones are worth the venture.
Shift in behavior has meant that brands have had to work harder to understand which devices consumers use to access their Web sites.
Retailers and the fashion brands they carry are missing out on a key opportunity to collaborate on social media, according to a report from L2.
U.S. fashion label Michael Kors is sharing its fall 2017 runway presentation far and wide by livestreaming the New York Fashion Week show across a range of social platforms.
The influence of mobile technology in retail cannot be understated, and we now are seeing a move from “mobile first” to “mobile only.”