Sephora’s new sweepstakes boosts sales, Instagram audience for branded collection

Published: August 26, 2016

LVMH’s Sephora is attempting to ramp up sales for its own line of cosmetics by inviting Instagram users to follow the newly created account for Sephora Collection and participate in a sweepstakes that asks them to tag a friend in a daily post, resulting in a significant uptick in followers and greater brand awareness.

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Organically shared Facebook content is the new marketing

Published: August 26, 2016

How can brands leverage text and email marketing to encourage their loyal followers and fan base to help spread the word and elevate favorable, organic content to their friends and followers on Facebook?

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Sephora among brands offering best digital gift card experiences, says RSR

Published: August 25, 2016

LVMH-owned beauty retailer Sephora’s exemplary mobile gifting experience is a result of the brand’s mastery of customer-facing strategies such as discoverability, wide range of payment options and quick delivery, according to a new report from Retail Systems Research.

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Chat bots: Turning SMS into a next-gen engagement platform

Published: August 25, 2016

Not only do chat bots help businesses personally answer large volumes of common questions, they also enable companies to meet consumers’ growing preferences to solve problems via messaging versus waiting on hold to talk with a company representative.

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Why behavior matters more than thought leadership

Published: August 25, 2016

You do not want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with conscious thought. How can apps tap into its power?

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Understanding mobile advertising trends: Smartphone vs. tablets

Published: August 23, 2016

As the digital advertising marketplace continues to develop, mobile display advertising continues to outperform desktop. But within this digital platform, different consumer behavior and trends are evolving with regard to mobile and tablet.

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The problem with mobile games and ads

Published: August 22, 2016

With mobile games set to generate more revenue than their PC and console counterparts for the first time this year, you would be forgiven for thinking that the mobile games industry was in rude health.

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