Many of the branding efforts seen in the third quarter of 2016 were forward-thinking but maintained a connection to a brand’s ethos and past.
NEW YORK – Digital can help hospitality brands extend their relationship with guests beyond their stay, according to an executive from Mandarin Oriental speaking at Luxury Interactive 2016 on Oct. 19.
NEW YORK – According to a Fabergé executive at Luxury Interactive, it takes nine times as much effort to create a new consumer relationship than it does to maintain an existing one.
Consumers are increasingly expecting a seamless experience across channels, and marketers are taking note, incorporating digital touchpoints into their physical retail channels.
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
Coldwell Banker Real Estate is updating its Previews luxury program to ensure it meets the demands of today’s global market.
NEW YORK – Looking toward the future can seem daunting for marketers, but anticipating the post-digital era brings forth opportunities for tomorrow’s brand leaders.
Online retailer Yoox Net-A-Porter Group will break ground in London to accommodate its growing business’ commitment to innovation and collaboration across teams.
Italian fashion label Versus Versace has tapped pop star Zayn Malik as a clothing designer and face of the brand.
Italian fashion label Gucci is blending physical and digital mediums for its latest art project.