Today in luxury marketing – Chinese New Year poses a challenge for Shanghai Tang; Is ecommerce really better for the environment than traditional retail?; Nordstrom on selling Ivanka Trump products: “We strive to be agnostic”; Fashion designers can’t get enough of emojis and who can blame them?
Today in luxury marketing – Céline adds senior executive for accessories; Why Montage Beverly Hills has been ranked the top luxury hotel in Los Angeles two years in a row; BMW, Baidu end joint project on self-driving cars; Nordstrom’s big department store bet.
The holiday season is in full swing, with festive campaigns that balanced entertainment with emotional appeal.
Luxury Daily’s live news from Nov. 1 – Burberry weaves cinematic heritage tale to kick off holiday season; La Prairie to open branded spa in Waldorf Astoria Beverly Hills; Nordstrom gets in festive spirit with customer appreciation campaign; Simon preps for holiday rush with interactive directories.
Department store chain Nordstrom is showcasing the relationship it shares with its customers in a thankful holiday effort.
Today in luxury marketing – Where luxury fashion is a high-speed, high-volume business; Sonia Rykiel to shutter secondary line, lay off a quarter of staff; Nordstrom to hire fewer temporary employees for holiday season; Audi quits Le Mans to focus on electric car racing.
Consumers are increasingly expecting a seamless experience across channels, and marketers are taking note, incorporating digital touchpoints into their physical retail channels.
PALM SPRNGS, CA – A Nordstrom executive at the Mobile Shopping Summit 2016 detailed how the department store chain leverages mobile to personalize the in-store shopping experience.
Luxury Daily’s live news updates from Oct. 17 – Karl Lagerfeld enters licensing agreement for branded hospitality network; Yoox Net-A-Porter invests in technological foundation via innovative workspace; Hermès heads to Nordstrom for first accessory shop-in-shop; Jean Paul Gaultier goes on Latin American Snapchat trek.
Department store chain Nordstrom is teaming with French leather goods maker Hermès for a shop-in-shop promoting the brand’s silks and jewelry.