Consumers are increasingly expecting a seamless experience across channels, and marketers are taking note, incorporating digital touchpoints into their physical retail channels.
PALM SPRNGS, CA – A Nordstrom executive at the Mobile Shopping Summit 2016 detailed how the department store chain leverages mobile to personalize the in-store shopping experience.
Luxury Daily’s live news updates from Oct. 17 – Karl Lagerfeld enters licensing agreement for branded hospitality network; Yoox Net-A-Porter invests in technological foundation via innovative workspace; Hermès heads to Nordstrom for first accessory shop-in-shop; Jean Paul Gaultier goes on Latin American Snapchat trek.
Department store chain Nordstrom is teaming with French leather goods maker Hermès for a shop-in-shop promoting the brand’s silks and jewelry.
Luxury marketers used social media to break down the barrier between consumer and brand, forging deeper connections with fans in the process.
Luxury Daily’s live news from Oct. 10 – LVMH 2016 revenue grows 4pc through Q3; Petition urges retailers to “just say no” to Moschino; Michael Kors continues hunger appeal with social activism; Breeders’ Cup gallops into LA art scene with pop-up exhibit.
Department store chain Nordstrom has pulled Moschino’s spring/summer 2017 runway capsule from its stores following backlash related to the collection’s prescription drug theme.
Luxury Daily’s live news from Sept. 16 – Nordstrom expands Canadian presence with Toronto opening; Tod’s goes under the needle to fete remodeled London store; BMW integrates voice control through Alexa connectivity; Christian Louboutin pays homage to Paris in Le Bon Marché pop-up.
Department store chain Nordstrom is continuing its entrance to the Canadian market with a new store at CF Toronto Eaton Centre.
Estée Lauder sponsored the beauty looks seen at Victoria Beckham’s runway presentation during New York Fashion Week, creating buzz for the cosmetics collection ahead of its official launch.