Articles Tagged ‘Research’


Why September is the best month for acquiring mobile customers

July 29, 2016

Retailers looking for an upper hand on mobile this holiday season may want to boost their efforts to drive installs in September, when acquisition costs are at their lowest while install-to-purchase rates are still high, according to a new report from Liftoff.

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Driver assistance propel Porsche, BMW to top of rankings: report

July 29, 2016

Luxury automakers vastly outperform mass-market competitors in measurements of owner attachment and excitement, according to a new study by J.D. Power.

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Amazon maintains market, but counterfeiting, discounting prevent luxury entry

July 28, 2016

While Amazon continues to grow, its penetration into the most affluent households has decreased over the past year, according to new research from the Shullman Research Center.

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Shopper marketing influences long-term behavior in digital age: report

July 27, 2016

Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.

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Localization key to reaching digitally advanced, well-educated Middle Easterners

July 27, 2016

High-spending Middle Eastern clientele hold a large growth potential for Western brands, provided marketers do their due diligence in getting to know these consumers and their cultures, according to a report from Fashionbi.

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80pc of consumers would be wary of automaker after data breach: report

July 27, 2016

Nearly all consumers would be less likely to stay loyal to an automaker if it is hacked, according to the 2016 KPMG Consumer Loss Barometer study.

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Retailers must prioritize SEO, emails and guided selling to drive growth

July 26, 2016

Retailers can no longer rely on a bricks-and-mortar network to measure revenue growth as sales decline and foot traffic drops off. Instead, specialty retail brands must search for a new growth narrative.

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Tesla unseats Porsche as ideal brand with intuitive technology: report

July 25, 2016

U.S. electronic automaker Tesla Motors’ Model S is the ideal luxury passenger vehicle, according to research and consulting firm AutoPacific, Inc.

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Perfume marketing based on nostalgia syncs best with consumer behavior

July 22, 2016

With new releases launched throughout the year, the fragrance market offers consumers an enormous selection, but there has been little change among the top perfumes.

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Chinese travelers plan to increase overseas spending: report

July 22, 2016

Travel is an essential part of life for two-thirds of China’s outbound travelers, according to a report from Hotels.com.

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