Asian hospitality brands Taj Hotels Resorts and Palaces and Shangri-La Hotels and Resorts have banded together to integrate their rewards programs, offering a full-bodied loyalty program to compete with similar contemporaries.
With Marriott and Starwood merging to become the biggest hospitality brand to date, it is now harder for others to compete with its massive rewards programs. Even affluent consumers want to be rewarded for their loyalty and within commerce, multi-retailer programs are becoming so extremely popular, which makes the Taj-Shangri-La partnership so important.
{"ct":"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","iv":"b22ccb877eb5ddf78822893812a5b7a2","s":"5e82ee0f4b83981c"}