Asian hospitality brands Taj Hotels Resorts and Palaces and Shangri-La Hotels and Resorts have banded together to integrate their rewards programs, offering a full-bodied loyalty program to compete with similar contemporaries.
With Marriott and Starwood merging to become the biggest hospitality brand to date, it is now harder for others to compete with its massive rewards programs. Even affluent consumers want to be rewarded for their loyalty and within commerce, multi-retailer programs are becoming so extremely popular, which makes the Taj-Shangri-La partnership so important.
{"ct":"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","iv":"d65086c4e61fddb41548fa70d4b42ee4","s":"f6d8681cc039638a"}