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Jewelry

Targeting China, Cartier becomes first Richemont brand to open standalone boutique on Alibaba’s Tmall

January 10, 2020

Meeting Chinese shoppers where they are: Cartier's online boutique on Alibaba's Tmall Luxury Pavilion. Image courtesy of Tmall Meeting Chinese shoppers where they are: Cartier's online boutique on Alibaba's Tmall Luxury Pavilion. Image courtesy of Tmall

 

By Staff reports

Four years after launching its Chinese ecommerce Web site, French jeweler Cartier has been emboldened to debut its official online flagship boutique on Alibaba Group’s Tmall Luxury Pavilion.

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  1. Day's wrap: Lexus, Aman, LVMH and Alexander McQueen
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  3. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  4. Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
  5. 71pc of affluent parents opt to upgrade accommodations for family trips
  6. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
  7. Alexander McQueen finds new way to engage fans with McQueenCreators
  8. With no trade shows, ramp up PR, content marketing and digital outreach
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  10. Four Seasons, Belmond lure homebound consumers with virtual events
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