Columns
April 8, 2011
By Zaw Thet
Mobile advertising is hot. For every consumer pining for the latest smartphone, there is an advertiser seeking to engage with them on that device.
{"ct":"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","iv":"0a9a444c04b9742aa645b70e4cc3b79d","s":"301ba796c7357a9c"}
Share your thoughts. Click here