Columns
April 8, 2011
By Zaw Thet
Mobile advertising is hot. For every consumer pining for the latest smartphone, there is an advertiser seeking to engage with them on that device.
{"ct":"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","iv":"a73dc19b7786737b85873cfe45e87101","s":"9397b9adaf2b73c8"}
Share your thoughts. Click here