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Print

Tatler strikes out aspirationals via ultra-luxe ads

March 15, 2012

 

By Rachel Lamb

Where most luxury publications focus on celebrity endorsement to sell space, Condé Nast’s Tatler magazine is moving towards creating a luxury lifestyle image by carefully selecting only high-end brands and images in its April issue.

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  1. Chandon launches ready-to-serve spritz collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  4. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  5. The 1916 Company sets up shop on Manhattan Beach
  6. Global deliveries take 15pc hit at Porsche in Q1
  7. Mandarin Oriental refreshes The Landmark, Hong Kong
  8. Dior hopes to reach new audiences with Noonoouri tribute
  9. Sustainability’s next act: From ethics to economics
  10. Subscribe now: $12 for 12 weeks
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