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January 22, 2015
Marc S. Roth is a partner in the advertising, marketing and media division of Manatt, Phelps & Phillips
By a Luxury Daily columnist
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","iv":"da2df4c62ea722be36fa2727498ce2dd","s":"3a85dd26bf4ce02b"}
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