Marketing
November 9, 2018
Gucci is one of the most influential brands in digital media. Image credit: Gucci
By Sarah Ramirez
NEW YORK – As technology continues to tighten its grip on the luxury world, it is increasingly important and more challenging for luxury brands to cut through the noise and reach affluents.
{"ct":"lHiGCdf5D88fMHshfyX4TQCvxg9v\/z+LAJ5+8BBdd7orwQoali5l9cu0YrxPhcCdeXRUH5y\/BgTLyDmERQDbYRWXmJizCmRj3JSkazoh84t24F6WivEP2+Dnb84fnh5nIDbw\/T1VT2Ix4wbp5A6hgFxqLplsR\/evN8YyvI9yJcD\/cpb8oQ2FkrkYbbp2TCYyUDAHXQkifoKDkQSBBqj1pmAwFYJo850nc6WuoMmR2iTCKh0Y0devzbyNgNL6v0ecsuHjTsiqXttyM\/3rWdgqrk1qkEFfD0xXWEE6fegVV0d5oyNRkSzBvH5\/9LdIs+wCZbk4GglwvmWnXAzvtGF3oIf7vULHuyA43qpTa\/gXyGNiyGDHk4\/n6MrlkyBWDP9DVbgtYkODKMiAttapEWzIQnGqtPfnfKC8ALqIw\/GO+eVGBPfn69iZDTAT2XL6lX2QGPuQXBl0JrA2PMad4NSPV3QAhmRna4dAfFLKGkKylaqUwaQfZPU9ZCr2cC4DLR1vAZuxGoUQYyKcy5ceCiYZovcJA73LBOu96rXy\/+FOMHkwuR1xcWn6xChpoQroFGhNDjxiZH\/xPWjf1IXEtCzdsLShSfsq2EtV\/8EYseZi8gq4Fq3J9yWmO\/nCC4\/5LvnjiyNTOptj5Eq3IevfXJRPsBzUnnxchtv73SQ6rR\/6vRi3IE9MqNtp2sxMgKCLQ+AdGUG7PUGneeGwilceKRAfhQ28lgPPAEwr9v5H3ogi+5AbGFMHLvlgmUAXCTYKMbwDvNasT\/TPDajUweHvZlYzAUZV\/BgomT9Tgm+0xJG84c5mqcWGWl6Q4pB7b6\/fUBF0ITp\/q\/Q3blYu4Di6VnnI2+HMPckopKXZ5BFHV\/1w05Ot2Lsyzvvz00dm0y\/58zkI9d9SMDhzYLkkSPtlexdXWvKFBawTFoqyNR5S0SvD3fyijtjfh5U8PKnpfXy+xnksR9n\/REbjWJhIm2VqZNRc0XbnE8Hl4yvC9Omkx8U7baJLvO88ddrJDNHPgP9NcfjCqYNtR619+1DXM75Wm2t9OE526v9W8GxEXAIdqoBdVRPEZp2J4NdCEl+ayFTNDYcaxXIgCDyCDAthhFh5M\/WH8cGen4BDyGvI7S7XzskgVRbmAdSCM+\/UKEHuTu6eljQ\/Gn1CWX4IhnhhOU14ySuhuv\/Wk4Kv9X4PwELDL9+6RfuZIXjUooKqJc5gVLAnbvNoL0K2WHL2lokbhi\/83Q\/pC8Exbsq8S88nu\/eXGOqJRTDVSp5S0Jv3l73n4TeEoJuEaDp+7VRLi5AHb5qYsPi85zllBTC2BRbx6P6INb\/LPiQzfanSb2OWdVkhjXinyJShZmJl0dQZ3RTibJbBDT2g1+GniNTkvswSezjkEhWRCAjGDqY5mD1RpnHpFYeWWNV4sCtdF1wEhH4cZcGuqu2Gc9nVHfB7P4n4tpnZ6fSxeuLH6bcybTLAxmWTunIzdnJOHezGgT++1ahcWyw1Jp2PlQZaQ9JlF7vkutYToHB0vhKX3jqgdG1PL7JSB91\/26Gd0oonifarCwT4cfrQOApA83r6Io6zuH3aF3U0UC16h6YUOenLctmtC+Zc9khml3b6zMsYktqA5wqgjjAx5I8ZQm6Lovor7kKOcnsU2ha11LaiIaAVxon\/i2udwEkLhRXml6kPcN75G8Xz\/m2c7xmgUBibrrlMKkTSrCA8EqQOE6VF3FvmI+OR+gJR10t5rvZrYqTIT16PwJYW0ZyrqmIvDB5OqjW64o6NGjn14MEEDfxZY0eaFya2AtsYtMjLLorKFMWYKaREdPDGQs9z\/B8G3fLRDAVkPDLPjPQf3CRLtWq2E3ztK7BXxvxmAruDXbpDR75DeyRr0MblRNRf\/JsYLcpc2FRtqTyaSl3+XVReVPTA5qAc13YOmVIBaPxss8mm4zpy+WqoypefRX\/32WsAyyi2Y47KZ7BsCJ0bmjcJYFIy+SBgS56EmdwJwpGqU3HYPze\/mOB3M0OFpVjgYK2OW0OkQri8UqVTlc0OfWEWSY6h770LdmbmalC8x5MbocZwgv\/gpR4ee4j5b4Kaag6OS5baNaQ4qDymB35w1j+qQ4uajFvpZ1I06zQRUTkzS9t0oi4J01YXYzgGJreO9ckfbaiGwWEBxNdtZw6SBLht5UEbfpfgyqvUqlQ\/soqO0Wliu+4aPkkjodCHu+ug1YzJXPHJ+2YY1uDuJke2Abx+tzWhv7fhCaUPVww77dE1qDXLtHC+1qlVHoJA+FK2++UpxscvvXx5CD6Qa4DvHIfPsp+R588cVP1SBPCubVmDFPNIne0Xw52W9akXhkr703W9cEuwMs628o50GZKtVY0+E4Pq08LtmKr3TG0XjOoGJXVqHFtqb6QqZTgJ+U6gHa4n6X88SwqXGMUUHIwvNlH6xKQWg+Twd3ktJmNSf52+VuHt4g4UUQfMQeMvec5+rV1L0CdBpRNYF5V0kj8wHlgV5OTMLjQfvQLS\/LNx5uBpP4F5hyuaztDHiVkGTgipvJrw3tKKIFK\/hFW7qbNXfqQZDOpe4qNHVqvfQrqc3pLI6Jjdfvbg5QVld6qI6WfUYQQA53T3MYEQQV6rIvrCQPmge4CZLdu6MbmSd\/dnycXyARAprx8LiaVbC1PeP4kgx0x8CG6feG1w0PQoEAwyCo\/dGHbRB3Fid4MJovy2f9rAoqhOU7c6R6pbbnZpMummpO3hJ5oM3IZQbBXvFlzjI8fFtm2asW7inntsYj9OhuOrSSc2kyB3odiCBEDJkj4Jc6V3B3oztLPSG5eSsxJIELPUlIbyWJL4g+0aZ\/vYLBb1pLijdF7Zz3Lznm6bevRAAywl\/QlXJMFkBTKg2+VPPzAx16ilHtFi\/568BfY+vH3N1yS61d10qnLxAr8Rnh8RcveP8j6Em8i50VJYXdhczgjceQjxuXG5eRYjz1vvB7avfriZciuoPpsY1uoHjPa9ijyO2RvbR78EUs8bqwh+xgK25yAWIhqDov2jCj62mTvI2QvKxzEq9iZVU3gEqDAJy8G65j4DB9dJxA\/JkUBtBGbyaA1qG26xpXU1a8moDsyX0VERrtBuce2fxb6U2Lm5X\/h\/HeQA7duks58XF3h84Daxw7YwT223nQBX089KZp2jEsawZcM2biKSTAWfbqldIdqWWItzlHmoCYSZg9QZ6wio0dBuS1rqZUe\/qCjr+QlKgn+EZSw2QAHEm8le6fxT6NCrBpOc104y90Ehj9ahEAvoDhrpIHQ3WUQIJwb+iG6X68A1rOz6bAevk8rbWyWyh350v\/Y7PDgtkjhnOa94a3ZdzLOt4pnKTYJbV+EB7oI2ulERM5Pxh2Jzivraxb9gExhAXUP2WSBc3RPMQ6WaXD8MxLEmB1J+Alp2AURmVaiqDIxkFz6I7icCzgnYxD5DnL\/e7LhIhfdcA4zRDM8126RAv29HG9UhoL1ehvKQgfsOXcUKIpnd7OXo+Dres2nbFp+iCeQScv7R49oWUb7gJ7jSu\/0GdaSE4XfmyX32U+vw6uW5cGxsmEx47\/Ot\/oNKZ1dGK2s79hrVDGd4Hg3Z1+sFSeIozdbTMmA8kcKaw5bCtIJkiyj49WWOT2dWAcFYd32VbC7tmHieqAK9qVQGBo+3mtCDQiA5K1WmsVj2aBJpD0\/YL\/lhjjznKzEWxXUNHXU6Kl6MUNjWl7vJke2jpr4Km6fycuDN1RnPaIWWVdrMuj98cqDNoGlbwIA+KjCm6qPV7UthH7O5VNPT\/pApleeJLZ8gp17sp4830ptG+eHRaBNDwy4L9VMRQAqkqTZ7huuvLUZK+V60TCXeL3odp9yV3KsBS4p0wgmrWMnBnHHnWPE0gCTRB9EeleHYq5\/EGHW6jWFyaLoEmMucQD2U40jcADauww0cfHBROt0p1dx47fptdVwFfpLnNbGv0X5ZGbOyrn1HIYcWWDH5NFxe5embZBK5sh7HeYEXGsO4gmBAV5SuwayKNPdDS59B33LnVHp+zM8Xita\/Nntvcza\/S34mQlvIOImc2osPPY\/xCXjWdHRgyapX6UTTFu0tfKDlqx0WfmYUU8kcZ2r\/RgQI9PANoOebfhkbHI3sM8+Y\/it3Ewi2Ec3zMg22HXgKQUV3SCLroM3yZq7TBMDVRXhAlwRm4wRhQ7pckQxLTyBreUFZZmxG8pnQ\/L4RvTgkDFG+C0djcbL6G38HWfeTP6Ki87r4xrssLPC1WMzSklZxz2gjc9PModaL+zcwytsbQHHYqOefQYlCiTYTRaAr9silwWrfULFHqr\/cwVWNmYhUP35mkxVsAy6+McCW4LctSpTV6iZ+Ds6yvtMOx7Or4qpjFQsVJ99oLRr33kBzG0h42Q0brN3NaucdgWr6h9yzbg3\/2IxOQSrb\/LctwWzypBx958nas8e8X2MKgIh2Z\/CD7Y7sxQyO+0Ne3PCRxbG\/CScBXNBR8sFDnPmCd6NptWCwpq3xYFZVM8MZdnRTPj7a5Ua\/qwRVir9x4Gsyuc5jyTKNG9ivDN4GMxXxOpxcSHrnLL8LT\/Qf\/OvTRfJGeOPElRJjo5QYULe0WApgfGhXfBWmgc3yy0\/OOtv7rLooC8cNhKaFA4KWyxwkbwR2nqdfSWpyilWDX37gWHalYjmm3kOzgOgf3fJ8kRBg6xtCU3ePkmRzC8KeFUuLaYFY1FNDrZ61nx3U5HTcAwgyPsj5h9uzusWMUnpohsPOSlELYXvtU06w2R00NLnjO8wS6s7a3EKKyWoFNb5MxfqALPjplwr0+MdBcdMMn92EmqMBvF5hbAKP+Dfrs7sT6YC24LIgp7MWpdCKttZR4AnnN\/2h7tt7i6safGlx00icTID6yQpkd\/IHCNtdnPK9AgpEqWOl+4IHthyPZbSFpzxIu10ojDf1UHSlSNnObi5ZYj6YqX86yM5sBRJZ2roLiEgd3FgGl+KY9H3gME0YVhBQEdW3tu2lRgw32KsxWnzYEPrVHGhHB5FtNjej+DdMYBWhWfd0nUKZHS8nkvzFjoMGlWSTXX+E46LHCIKPWVwaILfA6oSlO1EhLibiTzQzQo+2Eq+MeSk0JKurrdA5N2RfhNfuH6T5CvAr0vt78H+9cwg3Ea4HjqaM7Te5eXGPXRxMxmPznlDKhAr3Mhj+jF2h6RcnarRibm32wfpwCxQXCDi6I3W9c09dSTMLFPFJU2SEpyLQATuwUlyZNM2xQ2QLV2SseYQRyxpIyUYBacGAciRAIx52A+rcyKBKjvYkJToJCKMVD3DPLP8AFo6NDbyVO0FEjNn9ead0deTneb0BxDAqtQQf\/BrqztobomZaPO3XIZC0KcnuUq8fAdLKrL6HKD6zTllFdEOsX6Tpq5DK\/FkLsliYe267E0gGbydQ258WY9n7jKO0HrUTkeYy3HjkBFjrRaPPOanUlHYZX6v0wv0IIpkFKzJIc+OVEQda3zBpWRg\/98caHeIlCw2Xo9Ds1iBpBmhGlyNMRzyYd7uKQHrAZSpkJhe1aUc4N3qVUld74YcCIAaF4q9rM3et108uWU2Wr+U8aA7MehZl9RD6\/Px1ETAnFAKwL5ph3rEwOpwztklm1ZZEE5FbO8bnJBMXEjSWB1aYo+bS3KVzoer\/cPAo4Yn7\/TCwxamAFE5kPDdDvCGYLgzZVRA9Vuf1K4\/nrwONRzv+lGwRBtHqGXjFxvpc61elxGdJFX7eVE8U+2J+f+dNMVRDVQFFO8BAZcDo9Ads0eaz2F+npOKYlV4FFnd6OVY87pE+KBvm+v8m4GqKGoDRYOtN6Q\/93hxhzBiEVcGv5bk0l5QJVItzyi\/YVLDxGtEQ2bi0d4+1jZgkA5IxeoUBH5fAT\/N\/nn6UckZChg\/WtchvZlhYSbPD44vOvl3vH2ahgzlClBldiNs+DtUzzXDwmVeeBjR4B0MsaaepIUxTM0IxR8BDcT78Yiq62eKLVzG5wiDm4lCDPM0Oqcr7foBbMwsnx6PBReKw9kCJPGhJaryGFztYpsRdrQMwmP6uE7yNa1cdQdCv07KgWToA9ARjpI8YwSGK8VBMUGxc7aj65OzsTRa4hxLmsYK7AiO52EkIipNrbdYjHmPeVhHBPwbveSCmcSiCINNVVLlIRMI2CPfqYpMRnwPv1Kx+u0L\/dJbqtrF6gQO+mzmPiEFuDjgK2OAAS70wn\/ugJDe94Rpmmb\/eSgdgXGr9YONRQATrAgRVC6djLA6Bj4ogi8IRSOHeUHwy+2d9C2DtIeQYpOe6nqUNKuNRgDLkBjm2MHWnfTp7kqYJ2aL3UoNmTB8XfVZj85aYimU5uKx0hyhk1uwiVsjJbtIojdGvENXzuklsf6eKfG3Zddg7W9jIkUL1sjkcoLZL\/cTHtQ2p1EIGUuyGciwrZrPIIYobwR7Qed8MvtOqbJPAM6q4C09NyKwcYit89IGGLznnH10v5FqdiLHNPSO\/grRRBjMmSwPwVF5xA6kHL\/i0TQhXsFapuWCds8HcpFfWb1IT9Pw97M3Fj77l6KGbZnb3gwwR4OfPfdCA5xMDDGnIQ60S6+putpyeBf5AQYn6+UxMrmrCvwPvu2PgbkkCJ9ihMvP4\/vVej5ng1Q8PZaEm5bdHGzdA07Ld6C3rLGowLKl14HZxXN3KGm6rCXHqSvDaFVsWOy+vX34H1NB+OfO2ZKcpNbPEje0yiZnYH5Oqu7ljs+bhQD8PpVKWixYYqhmNMV0AsiIj3acFP2Xr5skjUYJfoKMavk0A31Mit6bcgKsDBsdFXkXHKeN7TodLeicDOLWDfPvLdGOnwJym+p8ZI68pnduztcaQ9k4pkSPtr5aVJKe2dFhzLtMB3RDMuxoXsN0CLnxeoIzWcLI\/+9xeSkcQSgFvqCPGqfRXrJ2zZ0obhRsjRfXerACVggOJGC15uOVBu\/nFe1cJ0b4Sh5F\/2c62MZ8JtT3qhaDuDDO7G9XlpSEMGqQzC+w\/wWDcd4MGY99KwmM+QZXchD9k0F7i9LzJSN93PxQFrej0bYJpVVhxA+b5aDIOkcwAyQVE7Aj1UNJ4GLw7UdDANv2GHf5aQUUj8fabALzF9EVhOCywN3hDMKnLy3khKqLKOrOPQLBoMhVh\/PDVb58Rkk1LuRIyxRdQUAJnkx4\/itdz2VlPpShhjvfv9quIqGTF25oAEcp+KcP9xBJGd0xFxg1Q+AOR6kPvW80cQkx2XEMAkVKYKjqp6EbPn7qzjEMot+YRCZB\/eJe7250QEnm7bB5OT88drzKEroMBKZE0w50IVdkhiwDxUv\/O5BqxADF3HTziZaGoGuR+CdMHN8FsyNww4peuPpjiia+BST88DGn1Om+ENpswxkk8WEKR8Fu5\/KO0zdDHh4HjYEkeZd8LD5lbJPrcovJu9TljK0pcUDq5CPGKvPXLnq6IOfBSWzg0aicc6+mzeXrsmzelzRh9mI61NK+cilO42EYU+iG0a9dcLjJl3oN71wi\/LIo8y2hKOkbQXC\/mZeN13KEwV1jct9Ve1aHAoDUhZa5PgIc5nmHzJG+DKcS3iw8g+M6tjVcN7cTdCknr8Lsz7R3hZfwdwAyGayDv7jDmDYv1yr+G193CzLBSE\/EFGJUpo3KShRd4Cd5S0PIZfnEYMmvcVHoNB5HQFfchtcLJV1j5r4Cw49bdFcxOPEjH143TSx9K3meJ2uHwM\/2s84LRx256s3dtf6UFlATFSnNbv32NlazEf\/UPRXa8X75dLehPcQSXdwRLSqj\/ce5sdHb\/09AkI773lF3VQ3m0kQPKKuutva\/DLZZzww34DtjES7NVdw08M8mM71+RnADEKfgz91QAAPLsi4WTY3F3NHpx7ONZNtld8FvSt1MJmQqHdun5I3YayOi8fjeYALh8tglFveFqLHq+xkpaj7d8IqzpYZ8rhYl66ewbZDWpZ1oY\/u4rDrw6KkXra\/P+5kSs3hacN0i5uRqxpmvzRFYih9fViLzppjDhaizLLE8+c8304nFlkpg2VzXniQSvzBBh5T7JvZcwTwT0pPNCBYXEhqPNrhxZPFagrAxWxte3yAB6h8vcigD\/bIzReS41gk6AInMc3pxgv\/2Qls1Qp70nU4enIfrd72xTNcJPNSF8Ur2rffA+jgyfGuuQ2W0ikcLtb1Bn5OEfcdVoRHF33bvdz49zkSromOAjKa\/vc1ttooq\/E2gUWFlAR9mn7HrijnHfZddnw3VHKM5g6hZjieJf1qlMZseFPTPc6YiLo96YidmHeZZPPTpTlmksOaFoQwH8wud1Kj71sucnCU1GO+FwybCHLvLvKzW1Nt08egpPkcQ\/xI8zwfIBqHiWOL9WxDT8viBNybc7Ske2F6TbMUGSWEElpATWzm62mSjqff5jRdogQ9bGZiJbdJc+uM\/1n0Z3fnEclielY98bY0EQurGFxKKlCWpuM9cdXIHoGsDG\/PyUDaGxIj6C6JDRS2vA9xDoqhFiZUntddCiTrIGiD5oUTYoOou1Jx9yGBhEHgfYwx\/5AyolQYpLbefYLxozzZE8cDfxCcFlmXY\/LCMy5kh+4Yg+xVHiwvhWyAcxdU25MHsM0ZoJ5uw2o\/T24cLuTMrul\/Q38SFyritHgEJYtbVOsOJDEVxtXjhumcJmOgcQCnO1vzwmPlLcoERS+XbNaLCuXw==","iv":"9a0fca78c66e0854b1efd35de758a1a0","s":"71ea1831b10dcdfb"}
Share your thoughts. Click here