Marketing
November 9, 2018
Gucci is one of the most influential brands in digital media. Image credit: Gucci
By Sarah Ramirez
NEW YORK – As technology continues to tighten its grip on the luxury world, it is increasingly important and more challenging for luxury brands to cut through the noise and reach affluents.
{"ct":"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","iv":"01397e00383b9f160784354712c8c74a","s":"960c9f5706192e4e"}
Share your thoughts. Click here