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Marketing

Technology type determines what is creepy versus cool with AI

June 28, 2018

Artificial intelligence will open new doors and opportunities for luxury. Image courtesy of Amazon

 

By Brielle Jaekel

While consumers are now demanding transparency when it comes to artificial intelligence and data, they are willing to exchange their information for beneficial reasons.

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  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  2. Mandarin Oriental restores Italian castle
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  6. Google’s new beauty AR features raises bar for digitalization, ecommerce
  7. Greece’s Kostas Togas talks US strategy with market entry for eponymous textile brand
  8. Moncler appeals to adventurers with special-edition Leica
  9. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  10. Sofitel makes TikTok debut with episodic campaign
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