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Strategy

Television – Luxury Memo special report

October 16, 2017

The world of television has experienced rapid change and brands need to keep up the pace or risk being left behind. Image credit: Bang & Olufsen

 

By Danny Parisi

The television landscape has undergone massive changes over the past few years, changing the ways consumers interact with TV ads and forcing marketers to come up with new advertising strategies for the channel.

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  1. Luxury Women to Watch 2017
  2. Burberry bans exotic skins
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  6. Gucci studies connection in spring/summer 2025 campaign
  7. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  8. Dior builds five-story statement flagship in Beijing
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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