Marketing
September 27, 2016
Net-A-Porter app is an example of mobile utility
By Brielle Jaekel
NEW YORK – A Webby Awards executive at the Mobile Marketing Association's SM2 Innovation Summit stressed the importance of standing out in the digital realm now that consumers, brands and small businesses alike all have access to the same content creation tools.
{"ct":"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","iv":"0e3e98b8be9047be5573614817d8a222","s":"b0eaeb2c586ec467"}
Share your thoughts. Click here