Marketing
September 27, 2016
Net-A-Porter app is an example of mobile utility
By Brielle Jaekel
NEW YORK – A Webby Awards executive at the Mobile Marketing Association's SM2 Innovation Summit stressed the importance of standing out in the digital realm now that consumers, brands and small businesses alike all have access to the same content creation tools.
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ZKYqoijImfONNeSiFRo5Mx08dNK\/a2Xt7ZGEWSNkMAwLXmEaTQAL6qaF35T47Tz+eU8uZRKgnSaFfJ+Kh8J\/a\/1qdeUDpkzA0caR88i3DNG1QM7bT\/h9olz7coDz\/5uc7xSfJvDxoCm978J4b8eFtlLjffr8oJZD\/RbCtdHNNgaPUTiaKJpaWfR2EvPY+Ov2uhaq5guZpCdMXs7cVU84ZH451Y8tS5Th0M9wsEnUYB8WthOMAy0n+Jpgj44EgjiskzJzC7e6r8J6XQ87N4IHyKqNb5+AuKRwxuH8KuIw1wPr0Trf+2aJU16CLKO3jUr5GltV+6Ajyx4v8bLXeuZyPN5sfHiciTP4bHHcSNwdUgD2LE+mrYxRQVevhu6aEifDyHLYfG\/LKODLRJyTTM\/GyjxyevWSd8MOFUf+FLr8g4Wb7O5SCh9T2ElKqTvYszKgWYxbaGDBNUMhNhaYGYUhUtKr98gPMF10QywxY7G0qO\/2+9+\/pgs3wKQRSlqHACyFQc6RXLRr707v2MgrPMLGpSGZ+LGRh58YlVFUUcdreeMMhdXtvHYKCAFtl49IfwaBU7AQUsKsZO3Kax0PE9ghoJXKk\/e\/7hu12gtyv8gBCcvI+BE0O55lZjEfC4cxAS\/4DZeyDjnISlXA9I5nR0RSGjJmfxPk1xUSsNSib\/gJmofExo\/1lXybpE2NOt3Y98PGBjZxzlPzUCoTwMs\/DbtTV8EY\/u5W55SJUY7u\/xpsxUGU6kzkC1DiRzLCzyV6Furm7HYhQ2Yat56OD7d8JWQT\/ynimhrBMKgrrNnMB2C3j3B2sKMZSUdJXSZXDDwYAkBLyqnYcSfL1bZenE8ccBQOn8OJZcCARIFQzKVC8E8aQIg2a2Tvn20Q56VIhZHyPBuhz9tPj\/Z\/7dxAGGLIFCA5vsy1AxnG1i2ItzIzn60GhhDcvCYRU1EpRy5NRyvkjqMufOSStD+HZ2itDc8wargl2uRqBUusv3W2Dj031SgcxVRLfkDK3jfLYSazn0tEce7feKfrwxb9EpluT\/lvz7TE8c9HMFUrMMuHTyhlfrQIGeAMPBREbCMpu5gB\/MESABxIPJvWqox+znp0qvVPJKqmB9cjLKkLCV\/CaIXpjvExmgyk2j+IZAVE70YD3HwZ8ssUTvGYWgcpYXqb0oKZtI7bn7V5DshcdsPzAUD5GefcNDcmIGmlIF3HYe+T2Ox4OeFYzPdv4sbtNHyGJeg4GEN0JVCO66oVIAWsw0pbrerUl2V3F5pRr0rr9ojM9wzXoW8uXY0PP1cS9zzTN7PdowAcDQeg39YKqko4moLdQquQRoh\/PBaxou55xNz5X18zbvSq5dujhG+rzbDSpks6IOIPgLk3W5eLNdnLhutFbhBGO6BJwcenVsStYxx5n1nOCwJOAlNz01h\/BNgTjzJZ5KiHTOTRojD7vjcMIdJRmqM9KsRBUZ0L4aOo6mkjrEsLNhIy7Xukd8gKJUJ\/lbsimGpDD93BazK1lkKfZ\/7wp3OyVLHztLgtWr6rhLmOEoQ44XMpz0sPebgt26fSnbsAPMMXLQJN60wr1DUyiNM88x0qWg50suZn4j6kJMsal8waTWUYWkeIMAI4q+\/WLmoCK1RNnGiwKXijYiTX7m\/9WH9F1A0LxLKEcIXvaUlUUs0A2dEDnpRefk\/auAVmIwERqQy26u7PkHIPWlx4GcjaTKlC\/6HEh7eMWL8T\/Wy+7B4T4AysxVQwkORH5ZYgNYjnY9IvWFh5CkeMkH6\/2Cl7hogdQ8q8xDF36Y+d2IShJbiG6Eb9cVaLUUcrO5Noon5qTbUJ0JukjInb3O4gTcS8n1gddxi7mr4ZzG+b9c+vwuRUc74lcu\/Dk0AVvzJ+5b4VJZjdacoWCATPe\/tzRTPMCNFQnXwVpRUZouH+hPhUQ+qyQjSTHqgHqKSiXyuvGIJmLsONhMJkhBuOGmgAW3S6hw9H9tCsaieOrfPbXefHEI7zjh+pK7puXR\/rpgkRIYMrt0HRb44fcrVXsP61gzaHT8rY\/R7JC0sR9vLcP4RznSmgeG8byOVgAfreb9\/ymN+YQzT7AZblu+uwc41YIWdyDB9RL6N9s7a\/JVystB\/fVQvgPvBF2Zt5IZ3f3wbg4TGS1ywq4dyN+JpVupvAd8RjdJj7rFGX5K\/q2DIPx\/dHSBKvJpRvG7Uj9knDdQtwxISNAql0381ju9yWJp7ShHJEk+Icu6jXz8TrSfm5Ch15hI5wfmr4qRljPjfIcOGvdaNK+CMczHhMOqj2BlEWX65D3P+G3B\/z4w\/u3T4CYQ1NkmK+iK+u2hUeE8UdDXOnK+y29WBvTouyfmiAByDy03fFoNGnMlTYYBEItUrsBIWy+sJZ0hqtFVrhHNNCbgnHOQ43t+AZxWXfOt0RibBhXdfxoa2iwiNSjdAjnM0hfh53CS3cbE5YpDFC3XKIHqOJk9C0EC\/YCkUqwQLXt7sMOYJ64pzKjo8Qa5wKBmPwBBtmSQNeRR9yw337YyKsqVsW+wc1jgo8yudABdhf869npTYqzMoBJyMBwcIRqBwFaW+1RRJ1UR0+KOWQjFpqFvhStz\/K5EQ4Y4pXLyrvAuWx9aUcBh0PtmFGBk0gdLWwM6VLZdiBSpxThyyVnmcEeetyNy2ioOimhZLWV4DE+qXyBWPbZa\/LllnWXUeKqOTg9oZPbejE8VIrVcE3RrjZajblYg36Mfum3OjyIJBYVQM7Zil\/mSI6aTyexKUMPENoQ9+ell9kVNEF1kgsO","iv":"12ebcc1ea1c0ea30ee6e149fc4377827","s":"e209ea0ea863ebb0"}
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