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Mobile

The biggest mobile marketing wins and losses of 2015

December 21, 2015

Longchamp Autumn 2015 campaign Longchamp Autumn 2015 campaign

 

By Chantal Tode

Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Savannah College of Art and Design debuts SCAD LUXE research center
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Exclusive Resorts purchases Inspirato for $59M
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. Dior builds five-story statement flagship in Beijing
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RECENT ARTICLES
Exclusive Resorts purchases Inspirato for $59M
Louis Vuitton introduces Visionary Journeys Seoul
Louis Vuitton introduces Visionary Journeys Seoul

Exclusive Resorts purchases Inspirato for $59M
Kering to acquire jewelry manufacturer Raselli Franco Group
Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’