Mobile
December 21, 2015
Longchamp Autumn 2015 campaign
By Chantal Tode
Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.
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","iv":"c959ddba9758fb9725d5f8753cc1637f","s":"1c7fccf95d9a1b7b"}
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