Mobile
December 21, 2015
Longchamp Autumn 2015 campaign
By Chantal Tode
Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.
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","iv":"073b22e6bc6982968deeb380095f189f","s":"98b526b66dd2fcf0"}
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