Luxury Daily
The authority in luxury news.
Dec. 5, 2025
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. RH opens Detroit showroom
  10. Versace announces exit of Dario Vitale as creative director
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Travel and hospitality

ROI of social media is vast but hard to track

October 19, 2017

Exterior of The Watergate Hotel. Image credit: The Watergate Hotel

 

By Brielle Jaekel

NEW YORK – At Luxury Interactive 2017, a Watergate Hotel executive described that while social is not always a direct source of bookings for the hotel property, it definitely has an impact that can be hard to trace.

During the Oct. 17 panel “More than Socializing: Advertising Amongst Platforms,” the executive explained that Facebook is the most popular form of social media for the brand. Facebook users often flock to the hotel’s page, which is usually the first point of contact with the brand for consumers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. RH opens Detroit showroom
  10. Versace announces exit of Dario Vitale as creative director
VIDEOS
More Videos

MORE IN Travel and hospitality
The Macallan hosts exclusive residency at Rosewood Baha Mar
Guerlain Spa to launch aboard Orient Express Sailing Yacht
St. Regis Estates to premiere in 2027
‘Tech is transforming every corner of our lives, drinks will be no exception’: report
Childhood wonder guides The Peninsula’s festive campaign
Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display



RECENT ARTICLES
CFDA bans fur from New York Fashion Week
The Macallan hosts exclusive residency at Rosewood Baha Mar
RH opens Detroit showroom

Alexander McQueen tests new creative signatures in spring/summer 2026 preview
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’