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Column

The many flavors of social, local, mobile

August 15, 2011

 

column-peter-hewittBy Peter Hewitt

SoLoMo is currently talked about by many industry insiders as a handle to represent the future of mobile connectivity and engagement with customers, 1:1 marketing, integration with social networks, and geo-targeting of brand messages and daily deal coupons and promotions.

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  1. Can luxury brands balance AI use with heritage and sustainability goals?
  2. Culture is luxury’s next competitive edge
  3. Gucci studies connection in spring/summer 2025 campaign
  4. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  5. First-quarter revenue at Kering drops 6pc
  6. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  7. Fendi announces inaugural Design Prize winner
  8. Air France unveils Le Bon Marché pop-up for holiday shoppers
  9. Free registration open: Luxury FirstLook 2023 on Jan. 26
  10. Chanel features newcomer Whitney Peak for Coco Mademoiselle
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