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Mobile

Pros and cons of mobile bar codes for luxury brands

June 21, 2012

 

By Rachel Lamb

Now that bar codes are becoming more mainstream, there are some consumers who are willing to scan and take advantage of the offered content. However, most luxury marketers still are not grasping the concept and can therefore turn consumers off from this tactic.

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  1. Cartier highlights high jewelry collection in boutique installation
  2. Second home sales up 235pc in Q2 versus pre-pandemic: report
  3. What will hospitality look like in 2024?
  4. Gucci Beauty introduces new Flora fragance featuring interactive digital activation
  5. Farfetch acquires Yoox Net-A-Porter from Richemont
  6. LVMH, CFDA, British Fashion Council and Four Seasons
  7. WatchBox expands into Switzerland with headquarters
  8. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  9. Chanel showcases versatility in new Coco Mademoiselle series
  10. Will Britain’s resumed tax-free retail scheme win back Chinese shoppers?
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