Columns
March 30, 2015
Richard Chavez is senior director of search engine optimization at Piston
By a Luxury Daily columnist
{"ct":"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","iv":"6e4b2891acd4e631d25237b25060ae1d","s":"ccfef6f5b7606e12"}
Share your thoughts. Click here