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The Waldorf Astoria unveils story-centric campaign to tour hotels

November 6, 2013

 

By Sarah Jones

Hilton's Waldorf Astoria Hotels and Resorts enlisted British author Simon van Booy to pen a short story with the hotel as both a setting and a player for its latest ad campaign that raises awareness about various properties.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Lamborghini heads to French Alps for women-led driving series
  10. Ennismore picks Bangkok site for first-in-region SLS Residences
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