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Commerce

Going public is key for luxury brands to grow on a global scale

January 3, 2012

 

By Kayla Hutzler

A number of luxury brands went from privately- to publicly-owned companies in 2011 to help increase the scale and reach of the label, particularly in emerging markets.

Luxury brands such as Michael Kors and Salvatore Ferragamo went public in their respective hometowns. However, Prada and L’Occitane successfully took to the Asian market for their public listings and will likely inspire others to do so in 2012.

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